Antecedent Stirring Purchase Intention of Smartphone among Adolescents in Perlis

Ibrahim, Ima Ilyani; Subari, Khairul Anwar; Kassim, Kamsol Mohamed; Mohamood, Siti Khairul Bariah

doi:10.6007/ijarbss/v3-i12/415

Cited by 18 publications

(22 citation statements)

References 40 publications

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“…Before buying a cellular phone, young consumers' often thinks of whether their friends, family members or peers like it. In many previous studies, social influence has been confirmed as having significant influence on consumer's cellular phone purchase decision (Ibrahim, Subari, Kassim & Mohamood, 2013;Suki, 2013;Uddin et al, 2015). Hence, the researcher proposed the following hypothesis: H4: Social influence has significant influence on university students' cellular phone purchase intention.…”

Section: Social Influencementioning

confidence: 93%

Factors Influencing Purchase Intention of Cellular Phones Among the University Students in Bangladesh

Rakib¹

2019

EJBM

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Uses of cellular phone among the university students are increasing in Bangladesh. To capture this growing market segment and meeting their diverse demand, it is important for the manufacturers and marketers of cellular phone to know about the factors that these young truly judge. This study is undertaken to find out the factors that affect young Bangladeshi university students' intention to purchase cellular phone. Through using a structured questionnaire, completed responses of 350 respondents were collected by applying convenience sampling technique. To test the reliability of the collected data, Cronbach's alpha was measured. Besides this, Regression and ANOVA is used to explain the relationship between the factors affecting university students' cell phone purchase intention and test the proposed hypotheses. Statistical package for the social sciences (SPSS) version 21.0 was used to perform the statistical tests. This study found significant influence of cell phone price, cell phone feature, brand name and social influence on university students' cellular phone purchase intention. Findings of the study will help the cellular phone manufacturers and marketers to design their youth centric marketing strategies. Moreover, managerial implications along with the directions for future research have also been discussed.

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Section: Social Influencementioning

confidence: 93%

Factors Influencing Purchase Intention of Cellular Phones Among the University Students in Bangladesh

Rakib¹

2019

EJBM

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“…Future possibility and willingness of individuals for purchasing a good or service is said to be the purchase intention (Richard, Loury & David, 2013). According to Ibrahim, Kassim, & Mohamood (2013) social influence has high impact in attracting young consumers for buying Smartphone and the buyers collect brand information from different sources like colleagues, friends and family and so on and then they will decide about their brand choice. It is identified by the previous research that there are positive relationships between brand image, peer influence, product feature and price, with purchase intention (Lin & Lin, 2007;Ibrahim, Kassim, & Mohamood, 2013).…”

Section: Purchase Intentionmentioning

confidence: 99%

“…According to Ibrahim, Kassim, & Mohamood (2013) social influence has high impact in attracting young consumers for buying Smartphone and the buyers collect brand information from different sources like colleagues, friends and family and so on and then they will decide about their brand choice. It is identified by the previous research that there are positive relationships between brand image, peer influence, product feature and price, with purchase intention (Lin & Lin, 2007;Ibrahim, Kassim, & Mohamood, 2013). (Dodds et al, 1998;Schiffman & Kanuk, 2000;Yang, 2009) according to Dodds (1998) and Schiffman & Kanuk (2000) if consumers have higher willingness to purchase a product they will have a higher purchase intention.…”

Section: Purchase Intentionmentioning

confidence: 99%

Factors Affecting Purchase Intention towards Smartphone Brand: A Study on Bangladeshi Private University Students

Hossain

Islam

Islam³

et al. 2017

Glob. discl. econ. bus.

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In today's technology based world, people are depending more and more on various technology devices. Smartphone is one of the most important devices people use mainly for communicating with others and some specific purposes. It is not an easy task to choose the right Smartphone for an individual's needs when there are so many Smartphone brand available in the market. There are some critical factors affecting the individuals Smartphone purchase intention. This study aims to explore the factors that affect the purchase intention towards Smartphone brand. A structured questionnaire on 5-points Likert sclae was developed to collect data from 302 respondents who are studying in different private universities of Dhaka city in Bangladesh using convenient sampling method. Structural equation modeling was used to identify the significant factors affecting purchase intention towards Smartphone brand. Data was analyzed by using SmartPLS software. This study found that Price, Peer Influence and Product features are the factors highly significantly affect the purchase intention towards Smartphone Brand but not Brand Image. The findings of this research may help not only the private university students but also other consumers who intend to purchase Smartphone. Smartphone manufacturer also consider these factors for Bangladeshi market.

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“…http: //www.ijmp.jor.br v. 11, n. 3, May-June 2020ISSN: 2236-269X DOI: 10.14807/ijmp.v11i3.1076 Furthermore, the effort required to acquire smartphones and consumer understanding of the benefits of using smartphones is also two factors that have a significant effect on the intention to buy (IBRAHIM et al, 2013). Perceptual value is one of the factors that can stimulate the intention to buy; perceived value comes from relative advantages and product compatibility compared to the effort required to get a product.…”

Section: Independent Journal Of Management and Production (Ijmandp)mentioning

confidence: 99%

The relationship between aesthetics, perceived value and buying intention: a literature review and conceptual framework

Le-Hoang

2020

Ind. Jour. Manag. & Prod.

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This research aims to synthesize the scales of aesthetics, the perceived value of the consumers for the intention to buy smartphones. At the same time, this analyzes the relationship between aesthetics, perceived value and intention to purchase, thereby the study suggests the research model which can be applied in other places, other contexts, and related fields. The method in this study is to summarize the systematics theories and compare the relevant studies. As a result, this research can develop research hypotheses. The main results of the proposed model are to explore the scales and find out the relationship between aesthetics, perceived value and intention to buy smartphones directly and indirectly. Moreover, empirical research can, based on the proposed conceptual framework, be studied for different countries or technology-related products such as computers, tablets, and other smart devices.

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Antecedent Stirring Purchase Intention of Smartphone among Adolescents in Perlis

Cited by 18 publications

References 40 publications

Factors Influencing Purchase Intention of Cellular Phones Among the University Students in Bangladesh

Factors Influencing Purchase Intention of Cellular Phones Among the University Students in Bangladesh

Factors Affecting Purchase Intention towards Smartphone Brand: A Study on Bangladeshi Private University Students

The relationship between aesthetics, perceived value and buying intention: a literature review and conceptual framework

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