Antecedent factors of consumer attitudes toward SMS, E-mail and social media for advertising

Social media advertising reactance model: a theoretical review

“…Equal to invasiveness (Celebi, 2015;Jain et al, 2018;Jung et al, 2015;Taylor et al, 2011) and goal impediment (Fan et al, 2017;Mattke et al, 2018a;Wijenayake and Pathirana, 2019;Youn and Shin, 2019) From the perspective of media content, intrusiveness is the degree to which ads in a media vehicle interrupt the flow of an editorial unit (Ha and McCann, 2008) From the perspective of privacy, intrusiveness is defined as invading an individual's solitude, including intrusion into his/her private affairs (Sipior and Ward, 1995). Equal to invasiveness (Ahn et al, 2017;Korgaonkar, 2016, 2018) Irritation Ducoffe (1995) claimed that when advertising employs tactics that annoy, offend, or insult, or that are overly manipulative, consumers perceive advertisements as irritating or invasive (Alsamydai and Khasawneh, 2013;Antoniadis et al, 2019;Siregar, 2018) Irritation is defined as provoking, annoying, displeasure and momentary impatience (Chen et al, 2018;Loureiro, 2018;Noprisson et al, 2016;Pelet et al, 2016;Thota, 2012…”

Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes

“…Reliability of a particular medium affects consumer perceptions about information reliability, meaning that the capability of a consumer to trust a social media advertisement depends on consumer's trust in that particular social medium. If consumers do not trust the chosen medium, it is less likely that they will pay attention to ad content and advertised product (Noprisson et al, 2016 Past research analysis shows that trust and social media advertising relations were studied in the context of text-messaging advertising, e-mail marketing and particular social networks separately (e.g. Facebook, YouTube).…”

“…In addition, consumers seem to like social media because they see no risk and can trust the information they see. According to some researchers (e.g Noprisson et al, 2016),. only credibility, as opposed to informativeness and the feeling of irritation, has an impact on consumer attitudes towards social media advertising.…”

Energy saving on IoT using LoRa: a systematic literature review

“…These days, the world is in a state of having to provide billions of data estimated to be supported by all components of technology. The amount of data in the form of email, social media [2] and e-livestock system [3] require an adequate signal system; moreover, this data requirement affects the business [4]. While on component LoRa [5] and IoT device needs to improve energy savings, and maybe it should be very  ISSN: 2089-4864 significant.…”