Another look at cue summation

Severin, Werner J.

doi:10.1007/bf02768608

Cited by 88 publications

(24 citation statements)

References 8 publications

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“…Central to the cue‐summation theory is the understanding that consumer learning increases with the number of available and relevant cues or stimuli of a product (Moore et al, 2004; Severin, 1967). The effects of learning in virtual reality settings are influenced largely by the stimulation of multiple senses to various degrees through visual or tactile support that allow for direct interactions with virtual objects.…”

Section: Theoretical Foundations and Hypothesis Developmentmentioning

confidence: 99%

Comparing low sensory enabling (LSE) and high sensory enabling (HSE) virtual product presentation modes in e‐commerce

Kinzinger

Steiner

Tatzgern

et al. 2022

Information Systems Journal

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Online shops have become increasingly interactive, using different technologies to create virtual experiences that attempt to simulate a realistic product experience. We explore the impact of high sensory enabling (HSE) virtual product presentation modes using state‐of‐the‐art virtual reality (VR) technology that allows consumers to imitate natural movement and interactions via head‐mounted displays (HMD) and dual hand VR controllers. This will compare the HSE virtual product presentation mode with a typical low sensory enabling (LSE) virtual product presentation mode that utilises conventional computer screens, along with mouse and keyboard inputs, on a desktop computer. For the HSE virtual product presentation mode, the results show significantly higher values for the studied variables, including presence, perceived diagnosticity, attitude towards product, and purchase intention. Shopping frequency has a moderating effect on the significant differences of presence between presentation modes. Our research contributes to theory by building on attitude theory, cue summation theory, as well as repetitive learning and memory to explore and explain the effects of HSE virtual product presentation modes on the constructs considered. For managers and industry leaders, this study identifies the importance of using state‐of‐the‐art technology when creating HSE virtual experiences for their products.

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Section: Theoretical Foundations and Hypothesis Developmentmentioning

confidence: 99%

Comparing low sensory enabling (LSE) and high sensory enabling (HSE) virtual product presentation modes in e‐commerce

Kinzinger

Steiner

Tatzgern

et al. 2022

Information Systems Journal

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“…Previous studies demonstrated that multimodality is an important factor affecting information processing. According to the cue summation theory [ 15 ], multichannel communications provide additional cues for learning that may improve information acquisition. Similarly, the dual-coding theory proposes that different types of stimuli may be processed by distinct cognitive subsystems [ 16 ].…”

Section: Literature Reviewmentioning

confidence: 99%

“…According to this research, images and infographics play a pivotal role in persuasion because people’s risk perceptions of environmental hazards are strongly influenced by imagery [ 14 ]. As such, by considering the multimodal nature of digital media environments, we adapted a framework from the cue summation theory [ 15 ] and the dual-coding theory [ 16 ] to examine the persuasive effects of multichannel communications. This will help us understand whether the use of text versus images versus infographics strengthens or weakens persuasive outcomes when coupled with the use of different message frames.…”

Section: Introductionmentioning

confidence: 99%

Reducing the Use of Disposable Plastics through Public Engagement Campaigns: An Experimental Study of the Effectiveness of Message Appeals, Modalities, and Sources

Skoric

Zhang

Kasadha

et al. 2022

IJERPH

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This study examines how different ways of presenting information about the ecological threats stemming from the use of disposable plastics may affect people’s willingness to reduce their use. To test our hypotheses, we used a 2 × 3 × 2 between-subjects experimental design, utilizing a sample of 1001 Hong Kong residents. The independent variables tested included: (a) message frame (gain vs. loss), (b) modality (text vs. image vs. infographic), and (c) information source (government vs. non-governmental organization). The findings demonstrate that the loss frame was more effective than the gain frame in persuading participants to reduce the use of disposable plastics. Furthermore, compared to image-based messages, text-based and infographic-based messages were more effective in promoting the reduction in the use of disposable plastics. For information sources, however, we found no main effect on behavioral intentions. However, this study still suggests an interaction effect of the loss frame and NGO source, as well as the interaction between text-based modality and government source, both leading to more positive outcomes. Furthermore, the study reveals that negative emotional responses mediate the effect of media frames on behavioral intentions. The findings offer useful insights for designing more effective communication campaigns aimed at curbing the use of disposable plastics.

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“…In addition to evidence type, presentation mode (or modality) of information is another important factor that may affect people’s processing of corrective information and their subsequent cognitive and behavioral outcomes. According to the cue summation theory [ 16 ], multimodality communication with additional relevant cues leads to greater learning than single-modality communication. When the cues in two channels are closely related and elicit compatible responses simultaneously, they are expected to ‘summate to yield increased effectiveness’ [ 16 , p. 238].…”

Section: Literature Reviewmentioning

confidence: 99%

“…According to the cue summation theory [ 16 ], multimodality communication with additional relevant cues leads to greater learning than single-modality communication. When the cues in two channels are closely related and elicit compatible responses simultaneously, they are expected to ‘summate to yield increased effectiveness’ [ 16 , p. 238]. Consistent with this notion, Lazard and Atkinson [ 17 ] showed that participants reading infographic messages reported higher levels of issue-relevant elaboration than those reading text-only or visual-only messages.…”

Section: Literature Reviewmentioning

confidence: 99%

Fighting misinformation on social media: effects of evidence type and presentation mode

Song

Wang

2022

Health Education Research

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Designing corrective messages to debunk misinformation online is an important practice toward ending the coronavirus disease (COVID-19) pandemic as health-related misinformation has proliferated on social media misguiding disease prevention measures. Despite research on the use of statistical evidence and message modality in persuasion, the effects of evidence type (assertions with versus without statistical evidence) and presentation mode (text-only versus image-only versus text-plus-image) have been understudied. This study examined the impact of evidence type and presentation mode on individuals’ responses to corrective messages about COVID-19 on social media. The results showed that the presence of statistical evidence in assertions reduced message elaboration, which in turn reduced the effects of the message in correcting misperceptions, decreased perceived message believability and lowered social media users’ intentions to further engage with and disseminate the corrective message. Compared to the text-only modality and the text-plus-image modality, the image-only modality triggered significantly lower levels of message elaboration, which subsequently heightened message believability and increased user engagement intentions. The theoretical and practical implications are discussed.

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Another look at cue summation

Cited by 88 publications

References 8 publications

Comparing low sensory enabling (LSE) and high sensory enabling (HSE) virtual product presentation modes in e‐commerce

Comparing low sensory enabling (LSE) and high sensory enabling (HSE) virtual product presentation modes in e‐commerce

Reducing the Use of Disposable Plastics through Public Engagement Campaigns: An Experimental Study of the Effectiveness of Message Appeals, Modalities, and Sources

Fighting misinformation on social media: effects of evidence type and presentation mode

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