2022
DOI: 10.1093/her/cyac011
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Fighting misinformation on social media: effects of evidence type and presentation mode

Abstract: Designing corrective messages to debunk misinformation online is an important practice toward ending the coronavirus disease (COVID-19) pandemic as health-related misinformation has proliferated on social media misguiding disease prevention measures. Despite research on the use of statistical evidence and message modality in persuasion, the effects of evidence type (assertions with versus without statistical evidence) and presentation mode (text-only versus image-only versus text-plus-image) have been understu… Show more

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Cited by 4 publications
(1 citation statement)
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“…In conjunction with social media usage behavior, one crucial aspect of interaction-based consumer engagement within social capital discourse is content presentation. This factor differentiates one social media platform from another, thus significantly influencing the dynamics of interaction within the platform's environment ( Song, Wang & Xu, 2022). Conforming to the cue summation theory, presenting information supported with additional compatible and operative cues results in a superior effect on information adoption (Severin, 1967).…”
Section: Social Media Content Presentationmentioning
confidence: 99%
“…In conjunction with social media usage behavior, one crucial aspect of interaction-based consumer engagement within social capital discourse is content presentation. This factor differentiates one social media platform from another, thus significantly influencing the dynamics of interaction within the platform's environment ( Song, Wang & Xu, 2022). Conforming to the cue summation theory, presenting information supported with additional compatible and operative cues results in a superior effect on information adoption (Severin, 1967).…”
Section: Social Media Content Presentationmentioning
confidence: 99%