Traditionally, potash mineral deposits have been characterized using downhole geophysical logging in tandem with geochemical analysis of core samples to establish the critical potassium (% K2O) content. These techniques have been employed in a recent exploration study of the Permian evaporite succession of North Yorkshire, United Kingdom, but the characterization of these complex deposits has been led by mineralogical analysis, using quantitative X-ray diffraction (QXRD). The novel QXRD approach provides data on K content with the level of confidence needed for reliable reporting of resources and also identifies and quantifies more precisely the nature of the K-bearing minerals. Errors have also been identified when employing traditional geochemical approaches for this deposit, which would have resulted in underestimated potash grades.QXRD analysis has consistently identified polyhalite (K2Ca2Mg(SO4)4⋅2(H2O) in the Fordon (Evaporite) Formation and sylvite (KCl) in the Boulby Potash and Sneaton Potash members as the principal K-bearing host minerals in North Yorkshire. However, other K hosts, including kalistrontite (K2Sr(SO4)2) a first recorded occurrence in the UK, and a range of boron-bearing minerals have also been detected.Application of the QXRD-led characterization program across the evaporitic basin has helped to produce a descriptive, empirical model for the deposits, including the polyhalite-bearing Shelf and Basin seams and two, newly discovered sylvite-bearing bittern salt horizons, the Pasture Beck and Gough seams. The characterization program has enabled a polyhalite mineral inventory in excess of 2.5 billion metric tons (Bt) to be identified, suggesting that this region possesses the world's largest known resource of polyhalite.