Annual Meeting Transferred to Chicago

Wells, Carol

doi:10.14219/jada.archive.1944.0246

Cited by 1 publication

(1 citation statement)

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“…The AIO statements, as described in Plummer (1974), measure (a) activities: how people spend their time and money, (b) Interests: what they consider to be of importance in their immediate surroundings, and (c) opinions: how they feel about themselves and the world around them. Wells (1974) suggested that the AIO statements can be either general or product specific, and either standardized or ad hoc in scale. The choice of statements depends on the objective of the study and it is possible to use either one or both types mentioned above.…”

Section: Previous Lifestyle Researchmentioning

confidence: 99%

A lifestyle analysis of female consumers in greater China

Tai

Tam

1997

Psychol. Mark.

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This study compares the lifestyles of female consumers in Hong Kong, Taiwan, and China, which together make up Greater China. The investigation revealed that significant differences exist among the three groups of female consumers in nine different areas. These are (a) women's role and perception, (b) family orientation, (c) home cleanliness, (d) brand consciousness, (e) price consciousness, (f) self‐confidence, (g) addiction to work, (h) health consciousness, and (i) environmental consciousness. Although the women studied in the three groups were found to be heavily influenced by Confucianism, they were also affected by western culture to varying degrees. Thus, the three groups were found to have a mixture of traditional and modern values. Hong Kong women were found to favor a more modern view of the role of women than their counterparts in China and Taiwan. However, women in China, especially the younger ones, were quickly adopting new values and Western ideas. The authors foresee that female consumers in Greater China will become increasingly similar in their lifestyles in the near future. © 1997 John Wiley & Sons, Inc.

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Section: Previous Lifestyle Researchmentioning

confidence: 99%