Analyzing the credibility of eword-of-mouth using customer reviews on social media

doi:10.20474/jahss-4.1.4

Cited by 2 publications

(5 citation statements)

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“…The term credibility encompasses a variety of dimensions, such as the quality, currency, accuracy and meaningfulness of a shared message, the credibility of the message producer and the reliability of the medium through which the message is communicated (Afify et al, 2019;Aladhadh et al, 2019;Metzger and Flanagin, 2013;Li and Suh, 2015;Xiao et al, 2018). Previously, many research studies have empirically demonstrated the impact of IC on social media IAB and concluded that IC is the key factor in online information adoption (Albon et al, 2018;Assaker, 2020;Chiou et al, 2018;Elwalda et al, 2021;Erkan and Evans, 2016;Hajli, 2018; Impact of IC on social media IAB Ismagilova et al, 2020;Makki et al, 2018;Xie et al, 2020). While investigating the impact of electronic word of mouth (eWOM), Khoa and Khanh (2020) supported the argument that the credibility of information has a direct impact on information adoption, furthermore, the investigators found that recipients feel no hesitation to adopt received information if they assured that the information came from an authentic source.…”

Section: Discussionmentioning

confidence: 99%

“…, 2018). Previously, many research studies have empirically demonstrated the impact of IC on social media IAB and concluded that IC is the key factor in online information adoption (Albon et al. , 2018; Assaker, 2020; Chiou et al.…”

Section: Discussionmentioning

confidence: 99%

“…Therefore, the stage of information reader's perceptions is foremost important in the information process. Previous studies claimed that IC is a key factor in online information adoption (Albon et al, 2018;Assaker, 2020;Erkan and Evans, 2016;Li et al, 2018;Ismagilova et al, 2020;Makki et al, 2018;Rozmann and Levy, 2021;Veeck et al, 2020) and has been defined as the extent to which a consumer perceives the information to be believable, true and factual (Gvili and Levy, 2018;Li and Suh, 2015;McKnight and Kacmar, 2007). As narrated by Khoa and Khanh (2020), the Impact of IC on social media IAB information adoption model reveals that the credibility of information has a direct impact on information adoption.…”

Section: Information Credibility and Information Adoptionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Impact of information credibility on social media information adoption behavior: a systematic literature review

Khan

Soroya

Mahmood

2022

LHT

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PurposeThe purpose of this systematic literature review was to collect and review the studies published worldwide in English language presenting the persuasive role of information/content credibility (IC) on the information adoption behavior (IAB) of social media users.Design/methodology/approachThe relevant literature was searched by the reviewers from two specialized databases, i.e. Library, Information Science and Technological Abstract (LISTA) and Library and Information Science Abstracts (LISA), whereas five general databases, i.e. Emerald, Springer Link, Taylor and Francis Online, ProQuest Dissertations and Theses Global and Google Scholar, using the Internet (portal) services available at the two Pakistani universities, i.e. University of Sargodha and the University of the Punjab. The search was updated in February 2022.FindingsThe results of this study revealed that there was a significant impact of IC over the IAB of social media users.Originality/valueThis study is the first of its nature that aims to collect and present a systematic review of the literature based on empirical evidence of the influential role of IC on the IAB of social media users.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Information Credibility and Information Adoptionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Impact of information credibility on social media information adoption behavior: a systematic literature review

Khan

Soroya

Mahmood

2022

LHT

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“…Showrooming behaviour occurs for some reasons, such as inadequate salesperson knowledge about the products, unsatisfactory service, and less competitive prices ( (Albon, Kraft, & Rennhak, 2018;Cooper, 2012;Zimmerman, 2012). If the salespersons can provide good service and information to customers, it will reduce the occurrence of showrooming behavior (Clancy, 2012;Cooper, 2012).…”

Section: Literature Reviewmentioning

confidence: 99%

Customer’s orientation, show-rooming Behavior, and Sales Performance: Mediated Moderation model of Taiwan's services industry

2024

JMPHSS

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This study's main objective is to evaluate the impact of growing market rivalry on managers at Taiwan's Telkom Corporation who work in the services sales division. The purpose of the study of the study includes examining how these managers impact customer orientation and customer showrooming behavior as investigating the role of 􀅫irm innovativeness as a mediator. In addition, the investigation also focuses on determining the effect of supervisors' psychological service climate as a moderator variable on the relationship between these two variables and their collective impact on sales performance. A total of 300 customer front-line employees from Taiwan's Telkom Company who were engaged in service sales formed our sample; we analyzed their data with structural equation modelling to examine this area. It is also possible that some other variables affect these two main determinants, so further research is needed to understand how they collectively in􀅫luence sales success. The results show that both customer showrooming behavior and customer orientation have a positive impact on sales performance. The investigation of this study suggests that professionals in the services industry can derive two lessons, which are on showrooming behaviour management and client orientation promotion. Based on the 􀅫indings, it has been shown that business innovation is a very important contributing factor towards improved sales performance. In addition, understanding how employees feel about their boss's psychological service environment is important for enhancing organizational practices. Many research opportunities can be undertaken in the future, which would involve various types of organizations and large samples from industries, even though the present study contributes substantially. Future research should, it is suggested, concentrate on particular facets of corporate innovation while also taking relationship length and consumer loyalty into account. Longitudinal research can also shed light on the changing trends in the services sector.

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Analyzing the credibility of eword-of-mouth using customer reviews on social media

Abstract: Eword-of-mouth Credibility Word-of-mouth Social media

Cited by 2 publications

References 40 publications

Impact of information credibility on social media information adoption behavior: a systematic literature review

Impact of information credibility on social media information adoption behavior: a systematic literature review

Customer’s orientation, show-rooming Behavior, and Sales Performance: Mediated Moderation model of Taiwan's services industry

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