Analyzing Offshore Wind Power Patent Portfolios by Using Data Clustering

Chang, Shu-Hao; Fan, Chin-Yuan

doi:10.7232/iems.2014.13.1.107

Cited by 8 publications

(3 citation statements)

References 18 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…2) From the perspective of marketing. The principle of product appeal is single, and star endorsement is the opposite of the principle of single appeal of product, because it is difficult for stars to single endorse a product [4]. Many celebrities' cross-border endorsements and a large number of endorsements will inevitably blur the product image of their endorsements.…”

Section: The Feasibility Of the Star Employee + Product Strategymentioning

confidence: 99%

A Study on the Correlation and Interaction between Celebrity Effect and Fan Economy

2024

HBEM

View full text Add to dashboard Cite

In the contemporary era of the mobile Internet, communication has undergone a paradigm shift. No longer confined to those with specialized skills or access to traditional media, ordinary individuals now have the opportunity to express themselves, showcase their talents, and share their preferences with a global audience. This transformation has ushered in a new era where virtually anyone can stake their claim to fame, cultivate a dedicated following, and disseminate their personal preferences and opinions. The democratization of communication has brought about a fundamental change in the dynamics of celebrity endorsement within the fan economy. Traditionally, celebrities were individuals with widespread recognition, often from the worlds of entertainment, sports, or other high-profile domains. They were sought after by brands to lend their influence and credibility to products and services. However, with the rise of social media platforms and digital content creation, ordinary individuals can amass substantial followings, effectively turning them into micro-celebrities. This shift challenges the traditional celebrity endorsement model, as micro-celebrities and influencers now wield significant influence over niche audiences. Brands are increasingly recognizing the potential of partnering with these micro-celebrities who have cultivated authentic and engaged fan bases. In light of these developments, this research aims to explore the evolving landscape of celebrity endorsement in the fan economy. It will investigate how micro-celebrities and influencers are reshaping the marketing strategies of brands and the ways in which they engage with their audiences.

show abstract

Section: The Feasibility Of the Star Employee + Product Strategymentioning

confidence: 99%

A Study on the Correlation and Interaction between Celebrity Effect and Fan Economy

2024

HBEM

View full text Add to dashboard Cite

show abstract

“…Thus, a technology intelligence system can be defined as a computational system or software that identified new technological opportunities, application areas and emerging trends and delivers this information to decision makers in a useable form Chang and Fan, 2014). With the transformation toward a globally competitive technological environment, technology intelligence is attracting much attention (Lichtenthaler, 2004), because it is expected to play a crucial role in identifying new, promising and valuable technological opportunities and developing them earlier than competitors in order to be technologically competitive (Yoon, 2008).…”

Section: Introductionmentioning

confidence: 99%

A Function-Based Knowledge Base for Technology Intelligence

Yoon¹,

Ko²,

Kim³

et al. 2015

Industrial Engineering and Management Systems

View full text Add to dashboard Cite

The development of a practical technology intelligence system requires a knowledge base that structures the core information and its relationship distilled from large volumes of technical data. Previous studies have mainly focused on the methodological approaches for technology opportunities, while little attention has been paid to constructing a practical knowledge base. Therefore, this study proposes a procedure to construct a function-based knowledge base for technology intelligence. We define the product-function-technology relationship and subsequently present the detailed steps for the knowledge base construction. The knowledge base, which is constructed analyzing 1110582 patents between 2009 and 2013 from the United States Patent and Trademark Office database, contains the functional knowledge of products and technologies and the relationship between products and technologies. This study is the first attempt to develop a large-scale knowledge base using the concept of function and has the ability to serve as a basis not only for furthering technology opportunity analysis methods but also for developing practical technology intelligence systems.

show abstract

“…Consequently, besides utilizing the core wind technology class "F03D-*," we further include various subgroups (Supplementary Appendix Table SB2) in line with WIPO (2019). For instance, the installation of offshore turbines requires technology innovations originating from the maritime industry, listed in subgroup B63B as water vessel equipment (Chang and Fan, 2014). Overall, we analyze a total number of 25,095 patent families related to wind technologies.…”

Section: Wind Technologiesmentioning

confidence: 99%

Catching Up in Electromobility: Windows of Opportunity, Industrial Policies, and Formative Sector Development in the Electric Vehicle Sector in China

Konda¹

View full text Add to dashboard Cite

General rightsCopyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights.-Users may download and print one copy of any publication from the public portal for the purpose of private study or research. -You may not further distribute the material or use it for any profit-making activity or commercial gain -You may freely distribute the URL identifying the publication in the public portal -

show abstract

Analyzing Offshore Wind Power Patent Portfolios by Using Data Clustering

Cited by 8 publications

References 18 publications

A Study on the Correlation and Interaction between Celebrity Effect and Fan Economy

A Study on the Correlation and Interaction between Celebrity Effect and Fan Economy

A Function-Based Knowledge Base for Technology Intelligence

Catching Up in Electromobility: Windows of Opportunity, Industrial Policies, and Formative Sector Development in the Electric Vehicle Sector in China

Contact Info

Product

Resources

About