“…In addition, Tobler's (1978) suggestions for developing error‐ellipses [variations of the Tissot Indicatrix] proved to be important in displaying and analyzing variability in subjective location errors. - Probabilistic Multidimensional Scaling. This was developed by Zinnes and MacKay (1983) (Geography, Marketing, and Psychology) and was a Probabilistic Scaling Model (PROSCAL) of perceptions and/or cognitions of people's preferences for places.
- Spatial Autocorrelation (Hubert and Golledge 1981a, b, 1982; Hubert, Golledge, and Costanzo 1981, 1982): Emphasis was placed on metric and non‐metric measures of spatial association (i.e., spatial autocorrelation) and methods for analyzing square and rectangular data matrices derived from different explanatory models. Made necessary by the need to evaluate alternative predictive models—such as variations of the Spatial Interaction Model—predictions of shopping center choices, and by comparing objective and subjective models of behavior—models such as CONGRU (Olivier 1970), PROFIT (Carroll and Chang (1970), and Quadratic Assignment Procedures (QAP: Hubert and Golledge 1981a, b) were developed and tested.
- Interaction Models: Different versions of the Social Gravity/Spatial Interactance Model were developed to include subjective distance, travel time, and attitudinal and preference factors (Huff 1963; Cadwallader 1973, 1976; Fotheringham 1981, 1983, 1984a, b, 1986).
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