Analysis of user's attitude toward apps, intention to use and continual consuming intention - Focused on mobile commerce

Abstract

This study tries to identify the determinants of user's attitude toward apps, intention to use and continual consuming intention. This study holds the two main constructs: (1) user's intrinsic determinants-value, innovativeness, gender, Well-being INTORDUCTIONSmart phone users are increasing continuously and the other smart device user market is growing with high speed in the developed countries, which telecommunication infrastructure is well equipped. Smartphone is also gradually distributed in the developing countries. So we can expect the high growth potential in the application market even in the developing countries.Because of this potential of fast world application market expansion, Korean government and telecommunication-based companies made the market growing strategy and increasing investment in this field since beginning of 2010. They also started MOU contract with the foreign telecommunication companies in 2011 for the international expansion to the countries which telecommunication infrastructure are well equipped like China [1].According to the 2012 smartphone user survey result of KCC and KISA [2], average 46.1 apps are downloaded on each Korean user's smartphone and 12.1 apps are mainly used ones. 21% of mobile users download apps more than once per a day and 13.1 apps per a week. Game and entertainment (73.7%) among the mobile app appeared the most downloaded and utilizing field. And then communication (54.4%) and weather (51.8%), map and music (46.9%) were following popular apps. Mobile Shopping apps are also one of the popular app (26%). This statics means that mobile users appear high intention to pay money for downloading and usage. Aug. 01, 2013; revised Nov. 07, 2013; accepted Nov. 18, 2013 Apps consumers generally get the new app related information through WOM, Internet searching, social media, iTunes and so on. Among those information sources, 34 % of app consumers get the information from WOM. Smartphone is strong interactive mobile device so that useful apps could get the good reputation easily and spread quickly in the market. Additionally, SNS helps mobile device users purchasing applications for the devices through automatic recommendation system. Some website like APPlyzer.com and Topappcharts.com provide the app rankings. Even iTunes.com supplies free and paid app ranking based on the category like education, entertainment, etc. so that app consumers can access to the ranking information and then get help when they choose. Therefore, the app developer or distributor considers these mobile consumer and market characteristics, and utilizes the marketing and sales. * Corresponding author, Email: youngmibaek@hotmail.com Manuscript receivedWhether they use apps or not, most smart phone users install apps on the device because huge number of apps are free and then deleted easy without any deficit. However, refund is impossible. In those reason, only less than 33% smartphone user pays for the apps. Compared to the volume of apps market, apps developer experiences low prof...

Pengaruh Faktor Internal Dan Eksternal Terhadap Sikap Dan Niat Pembelian Daring

“…Faktor internal dan eksternal mempengaruhi sikap dari seorang konsumen untuk belanja daring. Tetapi di penelitian yang sebelumnya hanya meneliti pada fak tor internal (Khare, 2011;Baek, 2013; Amoroso dan Lim, 2014) atau faktor eksternal saja (Elliott dan Speck, 2005;Fakharyan et al, 2012;Albarq, 2014). Padahal sikap konsumen dapat berubah karena dipengaruhi oleh faktor-faktor internal dan eksternal dalam proses pembelian (Wang et al, 2008).…”

Pengaruh Faktor Internal Dan Eksternal Terhadap Sikap Dan Niat Pembelian Daring

“…Dengan demikian konsumen yang memiliki nilai inovasi yang tinggi maka akan memiliki sikap pembelian yang tinggi juga. Pada penelitian sebelumnya terdapat bahwa inovasi mempengaruhi sikap konsumen (Quaddus dan Xu, 2006;Talukder et al, 2008;Hsu dan Bayarsaikhan 2012;Mansour, 2012;Baek, 2013;Tian dan Dong, 2013; Amoroso dan Lim, 2014). Sehingga dapat dibentuk hipotesis sebagai berikut: H1 : Adanya hubungan positif antara inovasi pribadi dengan sikap terhadap belanja daring.…”

“…Tetapi jika konsumen memiliki sikap yang negatif maka konsumen akan tidak memiliki niat terhadap belanja daring., sehingga penting bagi seorang penjual atau pemasar untuk mengetahui faktor-faktor yang dapat membuat seseorang memiliki niat pembelian yang positif juga. Pada penelitian sebelumnya meneliti mengenai adanya hubungan sikap pembelian dengan niat konsumen (Delafrooz et al, 2010;Pietro et al, 2012;Lim dan Ting, 2012;Baek, 2013;Jalilvand et al, 2013;Hemamalini, 2013;Rafique et al, 2014;Tseng dan Chang, 2015 Peneliti menggunakan jumlah sampel sebanyak 250. Tiga alasan peneliti menggunakan sampel sebanyak 250.…”

“…Hipotesis 5 menyatakan bahwa adanya hubungan positif antara sikap terhadap belanja daring dengan niat pembelian daring (Delafrooz et al, 2010;Pietro et al, 2011;Lim dan Ting, 2012;Baek, 2013;Jalilvand et al, 2013;Hemamalini, 2013;Rafique et al, 2014;Tseng dan Chang, 2015). Hasil pengujian hipotesis mendukung adanya hubungan diantara keduanya.…”

“…Tetapi di penelitian yang sebelumnya hanya meneliti pada fak tor internal (Khare, 2011;Baek, 2013; Amoroso dan Lim, 2014) atau faktor eksternal saja (Elliott dan Speck, 2005;Fakharyan et al, 2012;Albarq, 2014). Padahal sikap konsumen dapat berubah karena dipengaruhi oleh faktor-faktor internal dan eksternal dalam proses pembelian (Wang et al, 2008).…”