Analysis of Unique Resource Capabilities and Social Commerce Against Competitive Advantages in SMEs in Klambir Lima Village

Abstract

This study aims to find out how the influence of Unique Resource Capabilities and Social Commerce on Competitive Advantage in SMEs in Klambir 5 District with the Multiple Regression Analysis approach. The number of samples taken was 83 respondents who were calculated using the Slovin formula. The problem to be researched is to find a model for applying unique resource capabilities and appropriate social development that will affect competitive advantage in general and specifically increase the business productivity of small and medium enterprises so that they can provide the best, both for internal entrepreneurs and the community in the Klambir environment. Lima as well as the wider community in general. Application of the principles of unique resource capabilities consisting of Tangible Assets, Intangible Assets, Organizational assets are expected to help efforts to improve business levels better. Continuous improvement of good business levels is important for SMEs to carry out so that they can continue to grow and develop and have a competitive advantage compared to other regions in their vicinity. Social commerce is an e-commerce concept that relies on social media and user participation to assist the online buying and selling process. This concept uses social media as a transaction platform that allows users to buy or sell goods or services. However, several innovations in social trading do not involve exchanging money in the transaction process. Keywords: Unique Resource Capabilities Social Commerce; Competitive Advantage