Analysis of Ukrainian life insurance market and its tendencies

Tretiak, D.

doi:10.21511/imfi.14(3-2).2017.04

Cited by 2 publications

(1 citation statement)

References 3 publications

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“…In general, considerable attention was paid to the tendencies in Ukrainian life insurance market in the article by Tretiak (2017). Strengths and weaknesses in insurance market development were highlighted.…”

Section: Masterservicementioning

confidence: 99%

Experience marketing and its tools in promoting the insurance services

Horyslavets¹,

Plonka

Trynchuk

2018

Innovative Marketing

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Economic development is rapidly growing. In the late 20th century, the experience economy is gaining in importance. When choosing a particular product or service, the priority is given to that impressing the buyer at the psychological level and causing some feelings and emotions. The urgency of this article is due to the need for a more detailed study of the marketing processes development in the current context. The principles of the experience economy formation are considered, and four sectors of impressions are also clarified. The article researches and systematizes scientific views on the experience marketing – a new direction of the relationship between the insurance brand and real and potential consumers of insurance products, and considers how its tools can be implemented. The essence of the experience marketing concept is defined. The article analyzes the experience marketing instruments – the event communication of insurance companies, the peculiarities of the insurance museums operated in different countries of the world. Particular attention is paid to event marketing as an effective tool for advancing insurance services.

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Section: Masterservicementioning

confidence: 99%

Experience marketing and its tools in promoting the insurance services

Horyslavets¹,

Plonka

Trynchuk

2018

Innovative Marketing

View full text Add to dashboard Cite

show abstract

Market Power and Competitive Policy on the Market of Tourist Services Insurance

et al. 2022

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Abstract. Man’s desire for self-development through knowledge of the world, the realization of his right to rest are manifested in tourism. The development of tourism is also facilitated by globalization and international integration, visa liberalization with individual countries, as well as international economic and political unions. An effective tool for minimizing risks in tourism is insurance. Despite the long period of forming, the market of travel insurance in Ukraine still does not meet international standards, occupies a small place in the system of insurance services. The purpose of this study is the analysis of concentration on the market of tourist services insurance in Ukraine. The state and tendencies of concentration in the market of travel insurance in Ukraine are analyzed. Lorentz’ concentration curves in the market of medical expenses insurance are constructed. It has been shown that insurance in the market of medical expenses is essential for the development of tourism in Ukraine, especially outbound. In this system of provided insurance services the quality of tourist services should come first, which can be achieved only under conditions of perfect competition, state regulation and implementation of international insurance standards. It has been established that during 2014—2020 there were processes of increasing the market power of insurance companies, an oligopoly is formed with four or six main players. It has been shown that the leaders of insurance in the market of tourist services are large insurance companies with foreign capital, operating at the international level. Their gradual concentration in recent years indicates the improvement of the institutional framework of tourist insurance, and the increase in insurance premiums and insurance payments indicates the restoration of confidence of Ukrainians in insurers. Keywords: market power, concentration, competitive policy, insurance, tourism, market, risks. JEL Classіfіcatіon G22, L12, L13 Formulas: 6; fig.: 2; tabl.: 3; bibl.: 26.

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Analysis of Ukrainian life insurance market and its tendencies

Cited by 2 publications

References 3 publications

Experience marketing and its tools in promoting the insurance services

Experience marketing and its tools in promoting the insurance services

Market Power and Competitive Policy on the Market of Tourist Services Insurance

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