Analysis of the promotion of cigarettes at the point of sale and its attractiveness to children

Pereira, Inês; Veludo‐de‐Oliveira, Tânia Modesto

doi:10.1111/ijcs.12099

Cited by 3 publications

(3 citation statements)

References 38 publications

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“…Predict tobacco use will cause 6.4 million deaths in 2105, accounting for one-tenth of global deaths. They support international health policy to prevent tobacco-related deaths (Pereira, 2014).…”

Section: Introductionmentioning

confidence: 78%

Cigarette Displays Around the School Area and Cigarette Sales in the School Area

Hayati,

Siregar,

Nurhayati

et al. 2023

Contagion

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<div><table cellspacing="0" cellpadding="0" align="left"><tbody><tr><td align="left" valign="top"><p><em>The tobacco industry continues to promote tobacco through cigarette displays, especially in areas easily accessible to youth and school students. One of the tactics that cigarette companies keep using is cigarette displays around the school area. This study aimed to determine the impact of cigarette displays around schools on cigarette sales in the school area. This study was conducted on cigarette sellers around schools in Medan City. This study was conducted on 18 cigarette sellers for 14 days. The interventions given were cigarette displays covered with cloth, cigarette displays hidden, and cigarette displays without intervention. Data analysis was conducted using an ANOVA test using JASP version 17.The results showed a difference in total sales between cloth-covered displays, hidden treatments, and no intervention (ANOVA test p = 0.015). The results showed a difference in sales profit between cloth-covered displays, hidden treatments, and no intervention (ANOVA test p = 0.004). The provision of interventions on cigarette displays treated as hidden reduced average cigarette sales in cigarette stores. Intervention in cigarette displays covered with cloth reduced average cigarette sales in cigarette stores. The Medan City Government should regulate cigarette displays at cigarette stores around the school area to reduce cigarette consumption among students. The Education Office and schools should collaborate with cigarette sellers around the school area to stop the display of cigarettes and not sell cigarettes to students.</em></p><p><em> </em></p></td></tr></tbody></table></div><strong><em>Keywords: Cigarettes, Cigarette displays, Cigarette stores, School area</em></strong>

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Section: Introductionmentioning

confidence: 78%

Cigarette Displays Around the School Area and Cigarette Sales in the School Area

Hayati,

Siregar,

Nurhayati

et al. 2023

Contagion

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“…Shopper marketing refers to all activities from planning and strategy to execution, including persuasion stimuli (signs, posters, point‐of‐purchase, packages, promotional products) that are based on understanding the consumer in “shopping mode”; Shankar, Inman, Mantrala, Kelley, & Rizley, ). Tactics such as displays or point‐of‐sale materials (POS) are often used to attract attention and increase purchasing, for example, for tobacco products (e.g., Pereira & Veludo‐de‐Oliveira, ). Such POS promotions often lead to consumer purchases of unplanned items (Stilley, Inman, & Wakefield, ).…”

Section: Study 1: Observations Of Food and Beverage Promotion In Retamentioning

confidence: 99%

Consumer exposure to food and beverage advertising out of home: An exploratory case study in Jamaica

Nelson

Ahn

Ferguson

et al. 2020

Int J Consumer Studies

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Consumers are inundated with messages about food and beverages in their daily lives. Research has shown that television advertising contains frequent low‐nutrient food and beverage messages which are thought to influence consumers’ food consumption. Yet, consumption decisions are often made out of the home. We systematically capture and describe food and beverage consumer communications at or near the point of purchase through observation of messages in food environments (Study 1: retail, restaurant) and content analysis of out‐of‐home advertising (Study 2: billboards). To do so, we focus on Jamaica, a ‐middle‐income country that is experiencing a nutrition transition from a traditional to a Westernized diet featuring refined carbohydrates, sugars, fats, sodium and processed foods. Globalization of food and beverage brands is one of the contributory factors to dietary changes and the prevalence of obese and overweight Jamaican consumers is a serious health issue. However, there is no research on advertising in Jamaica to help inform the understanding of its influence on consumers' health. Therefore, we gauge the prevalence and persuasion techniques across two forms of local and global food and beverage advertising that are rarely investigated (retail/restaurant, outdoor). Findings reveal that fast food and sugary beverages, mostly of U.S. origin, were predominantly promoted. Observations in grocery stores and fast‐food restaurants included point‐of‐purchase displays, posters and sales promotion tactics, most typically for low‐nutrient foods. Content analysis results revealed that one in four outdoor advertisements was for a food or beverage. The most frequently advertised foods were energy‐dense processed foods, sodas and fast‐food restaurants. These advertisements typically featured the brand name and a visual. As a whole, this study presents a unique descriptive snapshot which suggests that consumers in Kingston, Jamaica are exposed to multiple messages for low‐nutrient foods in their everyday lives and near the point of purchase.

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“…First, in 1996, the display of tobacco commercials was restricted to the hours between 9 p.m. and 6 a.m. Later, in 2000, advertisement of tobacco products was banned in magazines, newspapers, billboards, television, radio, Internet, cultural and sports events. Regardless, studies show that 'under the radar' advertising strategies are still in effect in Brazil (Borzekowski and Cohen, 2013;Pereira and Veludo-de-Oliveira, 2014).…”

Section: Data Collectionmentioning

confidence: 99%

It is pleasant and heavy: convergence of visual contents in tobacco, alcohol and food marketing in Brazil

Viacava

Weydmann

Vasconcelos

et al. 2015

Health Promot. Int.

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The tactical use of visuoperceptual content in marketing may encourage impulsive consumption of unhealthy products. In this study, the application of visuoperceptual content was compared in advertisements used by industries of tobacco, alcohol and food. The aim was to ascertain whether similarities exist in the strategies used as variables for the selection of commercial stimuli, such as color, position and size. Scion Image and Corel Draw Graphics Suite software were used to analyze the content of a non-probabilistic sample of advertising images (N = 150). Differences were identified in the use of the colors green (p = 0.04) and red (p = 0.01), but not in the use of the color blue (p = 0.64), suggesting that induction of feelings of pleasantness resulting from the use of the color blue may be associated with the advertising in the alcohol and tobacco industries. Regarding the position of the commercial stimuli, a predominance of the use of quadrants 'C' (p = 0.00) and 'D' (p = 0.01) was found in all three industries, indicating a similar use of areas perceived as being 'heavier'. As to the size, 78% of advertisements placed the commercial stimuli within a range of 0-25% of the total image. The results showed some similarities in the use of visuoperceptual content in advertisements for tobacco, alcohol and food, especially between tobacco and alcohol. The article offers a convergence analysis of these three industries altogether, providing additional subsidies for the formulation of protection policies.

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Analysis of the promotion of cigarettes at the point of sale and its attractiveness to children

Cited by 3 publications

References 38 publications

Cigarette Displays Around the School Area and Cigarette Sales in the School Area

Cigarette Displays Around the School Area and Cigarette Sales in the School Area

Consumer exposure to food and beverage advertising out of home: An exploratory case study in Jamaica

It is pleasant and heavy: convergence of visual contents in tobacco, alcohol and food marketing in Brazil

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