It is pleasant and heavy: convergence of visual contents in tobacco, alcohol and food marketing in Brazil

Viacava, Keitiline Ramos; Weydmann, Gibson; Vasconcelos, Mailton; Jaboinski, Juliana; Batista, Graziele D.; Almeida, Rosa M. M. de; Bizarro, Lisiane

doi:10.1093/heapro/dav057

Cited by 4 publications

(7 citation statements)

References 70 publications

(86 reference statements)

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“…Twenty-five studies inquired several topics related with television advertisement. Fourteen of them found that food and nonalcoholic beverage advertisements represented between 5.6% and 36.4% of all television ads 24,[27][28][29]34,36,37,40,43,49,52,53,56,59 .…”

Section: Resultsmentioning

confidence: 99%

“…The main findings of this review can be described as follows: a) most foods and beverages advertised in television are ultra-processed foods and have low nutritional value 24,27,29,31,34,[36][37][38]40,43,49,52,53,56,57,59 ; b) children's television programming contains several food advertisements and many studies found advertisements for this demographic group had a lower nutritional value compared with general audience programming 24,28,40,43,52,56,57 ; c) food packages can be deceiving especially to children who have a literal interpretation of what is printed on the packaging 35,50,58 ; d) proximity to unhealthy foods may increase the consumption of these foods 25,26,30,32,34,38,42,44,46,54 . These findings enhance the necessity of implementing statutory policies covering all marketing channels and robust nutritional standards as the case of the Chilean regulations approved in 2012 60 .…”

Section: Other Marketing Strategiesmentioning

confidence: 99%

“…Television is one of the main channels used to advertise food products 63 and more than half of the 37 studies included in this review focused on television advertising. The frequency of food advertisements was between 5.6% and 36.4% with a median of 21.35% 24,[27][28][29]34,36,37,40,43,49,52,53,56 . These results agree with those found by other studies worldwide.…”

Section: Other Marketing Strategiesmentioning

confidence: 99%

“…The most frequently advertised foods on television were ultra-processed foods and sweetened beverages, with few advertisements for healthier options such as fruits and vegetables 24,27,29,31,34,[36][37][38]40,43,49,52,53,56,57,59 . Researchers in developed countries have been repeatedly making this observation 65,68 .…”

Section: Other Marketing Strategiesmentioning

confidence: 99%

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Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps

et al. 2019

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OBJECTIVE: To document the evidence about marketing of ultra-processed foods and “non-alcoholic” beverages in Latin America. METHODS: We performed a structured search of quantitative and qualitative studies in PubMed, SciELO and LILACS, published between January 2000 and May 2017 and conducted in Latin America. We conducted a quality assessment following a standardized tool and a thematic analysis to identify key typologies of marketing across studies RESULTS: Out of 521 studies screened by title and abstract, we included 36 in this review; 27 of them analyzed television advertisement. Other marketing channels studied were food packaging, point of sale and outdoor advertisement. Studies found television advertises foods and beverages that are mostly ultraprocessed foods and have low nutritional value, particularly those promoted during children’s programming. We also observed children have a literal interpretation of images printed on food packaging, so this can be deceiving. Several studies also found proximity to unhealthy foods may increase their consumption. Finally, the thematic analysis identified the following typologies of food marketing: a) television advertisement, b) food packaging marketing, c) marketing strategies at points of sale and d) other marketing strategies. We found almost no advertisements for unprocessed or minimally processed foods such as fruits and vegetables. We did not find any studies on digital marketing conducted in the region. CONCLUSIONS: This review found that the main channel of food marketing was television advertising. This synthesis provides insights to the challenges unhealthy eating represents to the public health of Latin America and identifies knowledge gaps to guide future research.

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Section: Resultsmentioning

confidence: 99%

Section: Other Marketing Strategiesmentioning

confidence: 99%

Section: Other Marketing Strategiesmentioning

confidence: 99%

Section: Other Marketing Strategiesmentioning

confidence: 99%

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Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps

et al. 2019

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“…O "Galpão decorado" deixa a edificação livre para realizar outros argumentos retóricos que podem partir de outras espécies de argumentos técnicos ou até não técnicos. No caso do McDonald's, vemos o uso do vermelho na edificação, buscando criar emoções (páthos) de expansividade, alerta, força e excitação no receptor da mensagem (Viacava et al, 2016). iv Os autores defendem o uso do "Galpão decorado" "com uma frente retórica e fundos convencionais" (Venturi et al, 2003, p. 119) em detrimento do "Pato", que seria mais custoso em termos monetários, não teria a livre capacidade de resolver funcionalmente o restante do programa de necessidades e levaria a um ato retórico unidimensional.…”

Section: Estratégias De Retórica E Mimese Nos Modelos De Aprendendo Cunclassified

Retórica Aristotélica E Mimese No Projeto Arquitetônico: Os Casos “Pato”, “Galpão Decorado” E “Guild House” De “Aprendendo Com Las Vegas”

Bosi

Pinheiro

2019

arquiteturarevis

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ResumoNa obra Aprendendo com Las Vegas (1972), Robert Venturi, Denise Scott Brown e Steven Izenour propõem o estudo de uma arquitetura voltada para a persuasão linguística. Em conjunto com nove estudantes de arquitetura e quatro de planejamento urbano, os envolvidos partem para analisar a forma de Las Vegas por meio dos "elementos ornamentais-simbólicos" da Strip Street, uma das principais vias da cidade. A partir dessa análise, emergem dois modelos voltados para o ato de comunicar-se com os transeuntes: o tipo "Pato", em que a construção assume uma forma simbólica ligada a seu uso, e o tipo "Galpão decorado", no qual a forma da edificação encontra-se separada de sua comunicação principal. Com os modelos definidos, os autores comparam a efetividade comunicacional da "Crawford Manor", uma edificação que busca originalidade com a "Guild House", um asilo projetado por Venturi e Scott Brown que tanto se utiliza das ideias do modelo "Galpão Decorado" como as amplia, definindo diferentes camadas de comunicação. Neste artigo, propomos uma discussão acerca da capacidade persuasiva desses modelos e das duas edificações citadas a partir de estratégias levantadas originalmente por Aristóteles em suas obras Retórica e Arte Poética. Também abarcamos aqui uma discussão sobre as possibilidades de uso da arte retórica durante o processo projetual em arquitetura, sem direcioná-la para a leitura possível dos casos, mas para a intenção. O objetivo principal é confrontar a retórica, enquanto linguagem, com a ação projetual da arquitetura, de modo a demonstrar como o conhecimento em retórica pode auxiliar projetistas em suas escolhas e defesas, definindo previamente os públicos a serem atingidos, as conclusões e imposições de experiência que as devidas estratégias podem criar. Palavras-chave:Linguagem arquitetônica, Pato, Galpão decorado, retórica, mimese. AbstractIn Learning from Las Vegas (1972), Robert Venturi, Denise Scott Brown, and the student Steven Izenour propose the study of an architecture oriented to the linguistic persuasion. In conjunction with nine architecture students and four urban planning students, those involved set out to analyze the city's urban form through the "ornamental-symbolic elements" of the Strip Street, one of the major thoroughfares in Las Vegas. From this analysis, two patterns that focus in communication emerge: the "Duck" type, in which the construction takes on a symbolic form linked to its use, and the "Decorated shed" type, in which the form of the building is separated from its main communication. With the two models defined, the authors compare the communicational effectiveness of the "Crawford Manor", a building that seeks originality, with the "Guild House", an asylum that was designed by Venturi and Scott Brown and that applies both the ideas of the "Decorated Shed" model and expands it into different layers of communication. In this article, we propose a discussion about the persuasive capacity of these models and the two buildings assigned, using the strategies already studied and raised...

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Reducing the Role of the Food, Tobacco, and Alcohol Industries in Noncommunicable Disease Risk in South Africa

et al. 2016

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Noncommunicable diseases (NCDs) impose a growing burden on the health, economy, and development of South Africa. According to the World Health Organization, four risk factors, tobacco use, alcohol consumption, unhealthy diets, and physical inactivity, account for a significant proportion of major NCDs. We analyze the role of tobacco, alcohol, and food corporations in promoting NCD risk and unhealthy lifestyles in South Africa and in exacerbating inequities in NCD distribution among populations. Through their business practices such as product design, marketing, retail distribution, and pricing and their business practices such as lobbying, public relations, philanthropy, and sponsored research, national and transnational corporations in South Africa shape the social and physical environments that structure opportunities for NCD risk behavior. Since the election of a democratic government in 1994, the South African government and civil society groups have used regulation, public education, health services, and community mobilization to modify corporate practices that increase NCD risk. By expanding the practice of health education to include activities that seek to modify the practices of corporations as well as individuals, South Africa can reduce the growing burden of NCDs.

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It is pleasant and heavy: convergence of visual contents in tobacco, alcohol and food marketing in Brazil

Cited by 4 publications

References 70 publications

Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps

Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps

Retórica Aristotélica E Mimese No Projeto Arquitetônico: Os Casos “Pato”, “Galpão Decorado” E “Guild House” De “Aprendendo Com Las Vegas”

Reducing the Role of the Food, Tobacco, and Alcohol Industries in Noncommunicable Disease Risk in South Africa

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