Analysis of the marketing channels of Coffee

Abstract

In Bengkulu Province, the area of coffee plantations reached 124,510 hectares spread in several districts with production reaching 60,790.08 tons per year (BPS, 2018). Most coffee production (Coffea Spp) is produced by smallholder farmers. Nearly a quarter of the coffee production was produced by Rejang Lebong Regency, namely: 13,459 tons with a total plantation area of 27,828.12 hectares of coffee plantations. Constraints in the development of coffee are in the case of coffee marketing channels that have not been maximized by farmers, transportation due to the topography of the area and the location of the factory that is far away, low marketing production, quality of coffee (quality ), and capital that influences the selling price of the coffee. This situation is certainly inseparable from the influence of the factors of the coffee industry production itself, namely in the form of capital, raw materials, labor, transportation, marketing and income of business owners that also affect the income of workers. For this reason, researchers are interested in researching the marketing channels of Coffee in Rejang Regency. Lebong, and analyze the efficiency of the Coffee marketing channel in Rejang Lebong Regency. From the results of the study, it was found that the coffee marketing channel occurred in Rejang Lebong Regency had 5 types of marketing channels. Marketing margins and the biggest profits are obtained by large traders.

Pertanian Berkelanjutan: Penyuluhan Model Kopi Organik Bengkulu

“…Buah kopi dipanen menggunakan keranjang-/bronang, dan dimasukkan ke dalam karung untuk dibawa pulang untuk dijemur hingga kering dan digiling menjadi beras kopi "green beans" (Budi et al, 2020). Namun sebagian petani ada juga yang langsung membawa hasil panen buah kopi yang masih segar ke pedagang/tengkulak langsung tanpa melalui proses pengeringan dan penggilingan terlebih dahulu (Murtiningrum & Gabrienda, 2019). Buah tersebut dijual ke tengkulak untuk kemudian diproses lanjut (Maciejewski et al, 2019).…”

Analisis Pemasaran Biji Kopi Robusta di Desa Jambuwer Kecamatan Kromengan Kabupaten Malang

“…Sehingga dapat dikatan bahwa keutungan terbesar berada pada saluran pemasaran IV dengan konsumen akhir perusahaan. Hal ini sejalan dengan penelitian yang dilakukan (Murtiningrum & Gabrienda, 2019) di lakukan Kabupaten Rejang Lebong Petani Yang diterima petani, terbesar diperoleh jika petani menjual kopinya ke industri pengolahan kopi yaitu sebesar 98,65%.…”

“…Hasil penelitian terdahulu terkait pemasaran biji kopi telah dilaksanakan oleh Caesara et al (2017); Desiana et al (2017); Maharani & Furyanah (2020); Murtiningrum & Gabrienda (2019); Pratiwi et al (2019). Kebaharuan dari penelitian pada kondisi Pandemi Covid-19, sehingga menarik untuk dikaji terkait kondisi pemasaran beserta distribusinya dengan berbagai pemasalahan yang dihadapi seperti faktor perekonomian, kendala distribusi dan kesehatan.…”

Farmer sales decisions and the sustainability of the coffee supply chain in Indonesia

“…In general, farmers expect the selling price of coffee to cover production costs and generate reasonable profits [16]. The selling price of coffee is influenced by topography, factory location, production, marketing, quality and capital [17]. The farmers in Indonesia sell coffee in the form of green beans not in the form of logs (there are still horn skins).…”