Analisis Pemasaran Biji Kopi Robusta di Desa Jambuwer Kecamatan Kromengan Kabupaten Malang

Abstract

Indonesia is recorded as the third largest coffee producing country in the world. Robusta coffee is widely cultivated in Jambuwer Village Malang Regency. The purpose of this study was to determine: Robusta coffee marketing channels in Malang Regency. Calculating the amount of marketing margin, margin distribution and share of robusta coffee in Malang Regency. The results of this study indicate that there are four patterns of robusta coffee marketing channels, namely, marketing channel I: Farmers - Wholesalers - Retailers - Consumers. Marketing channel II: Farmers - Middlemen - Resellers - Consumers. Marketing channel III: Farmers - Middlemen - Consumers and marketing channels IV: Farmers - Middlemen - Companies. Meanwhile, the marketing margin for channel I is Rp. 4,000, marketing margin for channel II is Rp. 95,000, channel marketing margin is Rp. 95,000 and channel marketing margin is Rp. 2,000. The farmer's share value in marketing channel I was 84%, marketing channel II was 24%, marketing channel III was 24% and marketing channel IV was 91.7%. The result of the most efficient marketing channel for farmers is the marketing channel IV because it has a low marketing margin and a high farmer share value.

Optimizing Marketing Efficiency and Farmer's Share in the Oil Palm Industry: A Study of Marketing Channels and Margins in Pasar VII Namo Terasi Village, Sei Bingai District, Langkat Regency

“…The marketing channels of smallholder oil palm plantations were analyzed using descriptive analysis. The marketing margin and share of oil palm smallholders at the research location were analyzed using the calculations outlined in Baroh et al (2021).…”

“…The study employs the following calculations (Baroh et al, 2021) to analyze the marketing margin and share of smallholder oil palm farmers in Pasar VIII Namo Terasi Village: Marketing Margin (MP) is computed as the difference between the price paid by the producer (Pf) and the price received by the consumer (Pr); Marketing Profit (KP) is determined using the following formula: Pj -Pb -Bp, where Pj is the Selling Price of the Marketing Institution, Pb is the Purchase Price of the Marketing Institution, and Bp is the Marketing fee; Profit Margin (MK) is calculated as MP divided by Pr multiplied by 100, and Marketing Cost (BP) is MP plus Bp. The farmer's share (SP) is expressed as a percentage of the price received by farmers from the price at the consumer level (Umar et al, 2020;Wahyuni et al, 2021).…”

“…The market margin analysis is employed to measure the discrepancy between the purchase price paid by collectors and the selling price of FFB received by smallholder farmers at different stages of the marketing channel, culminating in the final marketing agency, i.e., the factory (Baroh et al, 2021). The marketing channel of palm oil becomes longer as more marketing agencies get involved, resulting in higher marketing margins.…”

Marketing of non-timber forest products as products from the Protected Forest Management Unit Batutegi, Lampung, Indonesia

“…KUPS sells red-picked coffee to consumers at quite high prices and makes quite large profits, and farmers also earn high profits at high coffee buying prices. Different market segmentations cause differences in the treatment and quality of marketed coffee, and the consequences are significant price differences (Hamzah et al 2021).…”

Peningkatan Literasi Teknologi Pemasaran Digital Petani Kopi Gapoktan Mekar Tani Desa Jambuwer Kecamatan Kromengan Kabupaten Malang

“…Hal ini dimungkinkan karena jenis varietas kopi yang sedikit berbeda dengan perkebunan kopi robusta lainnya, maupun kondisi tanah lereng gunung Kawi yang berbeda sehingga mampu menghasilkan karakteristik rasa kopi yang berbeda pula. Hal ini menjadi nilai unggulan dari produk kopi merah di Desa Jambuwer, Kecamatan Kromengan, Kabupaten Malang (Baroh et al, 2021).…”