“…Although, the theories of management have solved business problems (Choi et al, 2017;Petrov & Petrov, 2021;So et al, 2012), few studies have focused on to give a notion of how you deal with times of uncertainty as a business opportunity (Athanasopoulou & De Reuver, 2020); that is to say, the administrative models, have been fruitless for many SMES, who after periods of great success, they have failed and fallen in problems with short-term and economic uncertainty as the crossed world as a result of the pandemic COVID-19 (Cohen, 2020;Million Liza & García-Salirrosas, 2021;Pandey et al, 2021;Weking et al, 2020;Yudet Millones-Liza & Emperatriz García-Salirrosas, 2021) away investment, production and employment creation; in spite of this, the unforeseen situations cause repercussions that lead to the crisis business (Barreto & María, 2021), are the great economic enterprises such as industry, commerce, services (hospitals and universities), small businesses, political associations, social movements, the state apparatus, etc., with recognized technical capabilities and productive that they recognized that the application of good practices of corporate management ensures the sustainability and profitability, both economic and financial even when these have to confront situations rapidly changing and competitive (Gonzales-Miranda & Red 2020).…”