The 2021 12th International Conference on E-Business, Management and Economics 2021
DOI: 10.1145/3481127.3481193
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Analysis of the loyalty and intention to return of the university student: Challenges of educational management in a crisis context.

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Cited by 10 publications
(3 citation statements)
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“…This highlights the critical role of employee empowerment in delivering effective service recovery, thereby influencing NPS outcomes positively. Additionally, a study by Yudet et al (2021) examined the influence of personalized service recovery strategies on NPS in the educational sector, they found that implementing personalized service recovery approaches tailored to individual student need significantly improved NPS scores. This suggests that customized recovery efforts contribute positively to customer perceptions and loyalty.…”
Section: Empirical Reviewmentioning
confidence: 99%
“…This highlights the critical role of employee empowerment in delivering effective service recovery, thereby influencing NPS outcomes positively. Additionally, a study by Yudet et al (2021) examined the influence of personalized service recovery strategies on NPS in the educational sector, they found that implementing personalized service recovery approaches tailored to individual student need significantly improved NPS scores. This suggests that customized recovery efforts contribute positively to customer perceptions and loyalty.…”
Section: Empirical Reviewmentioning
confidence: 99%
“…Although, the theories of management have solved business problems (Choi et al, 2017;Petrov & Petrov, 2021;So et al, 2012), few studies have focused on to give a notion of how you deal with times of uncertainty as a business opportunity (Athanasopoulou & De Reuver, 2020); that is to say, the administrative models, have been fruitless for many SMES, who after periods of great success, they have failed and fallen in problems with short-term and economic uncertainty as the crossed world as a result of the pandemic COVID-19 (Cohen, 2020;Million Liza & García-Salirrosas, 2021;Pandey et al, 2021;Weking et al, 2020;Yudet Millones-Liza & Emperatriz García-Salirrosas, 2021) away investment, production and employment creation; in spite of this, the unforeseen situations cause repercussions that lead to the crisis business (Barreto & María, 2021), are the great economic enterprises such as industry, commerce, services (hospitals and universities), small businesses, political associations, social movements, the state apparatus, etc., with recognized technical capabilities and productive that they recognized that the application of good practices of corporate management ensures the sustainability and profitability, both economic and financial even when these have to confront situations rapidly changing and competitive (Gonzales-Miranda & Red 2020).…”
Section: Introductionmentioning
confidence: 99%
“…The arrival of the COVID-19 pandemic interrupted face-to-face activities around the world, making technology the main channel of interaction in different human activities. The technology has been adopted by various organizations in all commercial environments, telecommuting, and education and has also been adopted in everyday activities such as online shopping [1,2]. Embracing these digital channels requires an evolution towards multi-channel and omni-channel retail business models, where physical and digital channels (phygital experience) are integrated and managed simultaneously [3].…”
Section: Introductionmentioning
confidence: 99%