Analysis of the Elements of the Theory of Flow and Perceived Value and Their Influence in Craft Beer Consumer Loyalty

Guerra-Tamez, Cristobal Rodolfo; Dávila-Aguirre, Mario César; Codina, José; Rodríguez, Pablo Guerra

doi:10.1080/08974438.2020.1823929

Cited by 13 publications

(16 citation statements)

References 123 publications

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“…They found that although operating in very restricted niches, some have grown and expanded rapidly, following aggressive marketing, innovation and internationalization strategies. Also, Guerra-Tamez et al (2020) stated that the production of CB in Mexico had grown 2,500%, increasing exponentially between 2011 and 2017, especially due to the development of emerging microbreweries that explored not only the development of innovative styles of beer but also new sensory experiences.…”

Section: Analysis Of the Resultsmentioning

confidence: 99%

“…Da Silva and Frizon (2021) studied the university consumers of CB, stating that these consumers recognize CB as having better quality and a differentiated flavor, relating its consumption with terms as “quality,” “friendship,” “pleasure,” or “gastronomy.” Donadini et al (2014) studied consumer preferences among dark beers in the Italian market and propose a classification scheme according to taste and sensory characteristics: sweet seekers, mild flavor lovers, sweet avoiders and flavor seekers. Guerra-Tamez et al (2020) studied the role of flow experience and perceived value in CB consumer loyalty, summarizing the experience of flow through attention, concentration and concept of time, and that quality, taste and price influenced the perceived value of the CBs. Both constructs of flow experience and perceived value had significant and positive effects on consumer loyalty through repurchase intention and word-of-mouth.…”

Section: Analysis Of the Resultsmentioning

confidence: 99%

“…Donadini et al (2014) studied consumer preferences among dark beers in the Italian market and propose a classification scheme according to taste and sensory characteristics: sweet seekers, mild flavor lovers, sweet avoiders and flavor seekers Guerra-Tamez et al (2020). studied the role of flow experience and perceived value in CB consumer loyalty, summarizing the experience of flow through attention, concentration and concept of time, and that quality, taste and price influenced the perceived value of the CBs.…”

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confidence: 99%

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Craft beer – a systematic literature review and research agenda

Nave

Duarte

Rodrigues

et al. 2021

IJWBR

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Purpose In recent years, the craft beer (CB) industry has gained impetus and has experienced significant growth in scientific publications. This study aims to present a systematic review of the literature on CB in areas related to economic and business sciences. Design/methodology/approach Based on the data from Scopus, Web of Science and a set of articles not indexed to these databases until June 2021, a total of 132 articles were included for analysis, using bibliometric and content analysis techniques. Findings The study allowed us to identify that CB has four main clusters/themes of research, namely, CB industry and market, marketing and branding, consumer behavior and sustainability. Detailed information on the clusters is provided. In addition, the results showed that publications addressing CB have grown significantly from 2015 onwards and are dispersed across many journals, with none assuming a clear leadership. Quantitative approaches account for more than half of publications. Research limitations/implications This study is a useful guide for academics intending to develop studies with CB. It provides a framework to structure future research by identifying existing literature clusters and proposes several research propositions. Practical implications The findings from this study are useful for CB companies to get an overview of the main issues affecting the CB industry and market to be able to adapt their strategies and stay aligned with market tendencies in the four main clusters identified. Originality/value This is the first systematic review of CB. Therefore, it provides a significant contribution to frame and strengthening the literature on CB and serves as a reference for future research. Based on the content analysis and cluster identification, the findings portray the status of current research. Accordingly, a set of research opportunities are offered.

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Section: Analysis Of the Resultsmentioning

confidence: 99%

Section: Analysis Of the Resultsmentioning

confidence: 99%

mentioning

confidence: 99%

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Craft beer – a systematic literature review and research agenda

Nave

Duarte

Rodrigues

et al. 2021

IJWBR

View full text Add to dashboard Cite

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“…Furthermore, since the flow experience is memorable (Kanagasapapathy, 2017), it may last for a long period of time (Chen et al, 2017). Thus, tourists may spread positive word of mouth about their travel even long after their holiday (Guerra-Tamez et al, 2020). Hence, enabling tourists to experience flow is important for the success of a destination (Zhang et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

How to create flow experience during travel: The role of destination attributes

Karasakal

Albayrak

2021

Journal of Vacation Marketing

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Despite numerous studies investigating flow experience in the adventure tourism context, there is a lack of research concentrating on tourists’ flow experience during travel. This study aims to explore the relationships amongst destination attribute perceptions, flow experience (consisting of focus attention, time distortion, and loss of self-consciousness components), and satisfaction variables. By adapting a quantitative research method, 938 data were collected from British, German, and Russian tourists visiting Antalya, Turkey. The study results reveal that destination attribute perceptions significantly affect flow experience components, which influence tourist satisfaction. Theoretical and practical implications of the study findings are discussed, and some recommendations concerning future research are provided.

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“…To assess the discriminant validity, the HTMT ratio proposed by the Hensler et al, (2015) was employed. The Heterotrait-Monotrait ratio of correlations (HTMT) is a process for assessing discriminant validity in partial least squares structural equation modeling (PLS-SEM), which is one of the key building blocks of model evaluation (Guerra-Tamez et al, 2020). The Table 4.2 reveals that all values of the constructs show values less than 0.85 recommended by Hensler et al, (2015).…”

Section: Discriminant Validitymentioning

confidence: 99%

Role of Higher Education in the Development of Generic Competencies for Job Market: Perception of University Graduates

Ashiq

Abbas

Andleeb

et al. 2020

JAFEE

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The quantity of higher education is rapidly increasing, but the quality is still questioned about provision of generic competencies among graduates. In order to increase employability of graduates the universities are making efforts to equip graduates with skills and capabilities to integrate them in the job market. The principle objective of the current study is to investigate the perceptions of university graduates about the role of higher education in the development of generic competencies for job market. A quantitative survey research design was used. The total 510 graduates were selected through convenient sampling technique from three public universities. The collected data were analyzed with the help PSL-SEM. The results showed the higher education developed generic competencies among graduates partially, hence not fulfilling the need to actual extent which is required in the job market.

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Analysis of the Elements of the Theory of Flow and Perceived Value and Their Influence in Craft Beer Consumer Loyalty

Cited by 13 publications

References 123 publications

Craft beer – a systematic literature review and research agenda

Craft beer – a systematic literature review and research agenda

How to create flow experience during travel: The role of destination attributes

Role of Higher Education in the Development of Generic Competencies for Job Market: Perception of University Graduates

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