Abstract:Electoral periods have always been a challenge for representative parties to gain new supporters, but also to get closer to the population, and the context of the Coronavirus pandemic has been a barrier to traditional election campaigns, requiring their relocation to the online environment. The main target of the online campaigns was the young population, while the street election campaigns wanted to convince the majority of the adult population, who do not spend much of their time in the online field. The cen… Show more
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