Abstract:Coffee is one of the commodities that are growing and popular today, especially with the rise of coffee shops and cafes along with the improvement of the tourism sector after the covid-19 pandemic subsided. This research aims to find out the competitiveness of merapi coffee agroindustry in Sleman regency. Competitiveness analysis is done quantitatively with the Policy Analysis Matrix (PAM) method approach to find out comparative advantage and competitive advantage, while qualitative analysis uses the Porter Di… Show more
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