Analysis of Social Cognitive Model in the Context of Green Marketing: A Study of the Ghanaian Environment

Preko, Alexander

doi:10.1177/2278533716671631

Cited by 11 publications

(17 citation statements)

References 46 publications

(53 reference statements)

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“…Four clusters were identified: the costs cluster, the legitimization cluster, the biospheric cluster and the lifestyle cluster. The six selected articles (across various disciplines) [27,72,76,[92][93][94] were studied and coded in AtlasTi, a qualitative data analysis software program, using transdisciplinary applied critical realism content analysis. The articles were scanned, and single codes were identified based on their recurrence throughout the articles.…”

Section: Discussionmentioning

confidence: 99%

“…Transdisciplinarity supported by critical realism can further enable an integrated, multi-dimensional understanding of consumer interactions with society and the environment in a specific context [10]. Unique factors that justify SCT in an emerging economy context require that the context should determine the outcome [72][73][74]. For example, situational factors, such as access to recycling stations or safe and adequate public transport, differ between developed and emerging economies and may influence aspects such as pro-environmental self-identity.…”

Section: Sct As a Basis For An Integrative Model To Study Gcbmentioning

confidence: 99%

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Transcending Linearity in Understanding Green Consumer Behaviour: A Social–Cognitive Framework for Behaviour Changes in an Emerging Economy Context

2022

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Awareness and understanding of green consumer behaviour (GCB) in emerging economies can increase consumer participation in green initiatives, leading to better product and behavioural choices and protecting scarce resources. Therefore, consumers should actively change their daily habits, lifestyle, and behaviour choices. A transdisciplinary critical realism approach can complement current knowledge on green consumer behaviour theories, which can layer behaviour change as a circular feedback process. Our approach could surpass linearity and rational decision-making—embracing the power of sustainable daily habits. We reviewed green consumer behaviour theories and identified the social cognitive theory (SCT) to support our approach. Hence, we employed an integrative review of applied SCT and green consumer behaviour. Findings suggest GCB as a reciprocal process with behaviour not only the outcome but an integral part of the process, as are personal and external determinants, existing in laminated layers of meaning that transcend the obvious. Finally, we propose a novel adapted framework that considers critical constructs that warrant investigation of an emerging economy context to identify consumers’ challenges that impede behavioural change. Recommendations include segmenting consumers through pro-environmental self-identity, consumer personalities, and daily habits, which can help target consumers with appropriate messages and interventions to encourage greener lifestyles.

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Section: Discussionmentioning

confidence: 99%

Section: Sct As a Basis For An Integrative Model To Study Gcbmentioning

confidence: 99%

Transcending Linearity in Understanding Green Consumer Behaviour: A Social–Cognitive Framework for Behaviour Changes in an Emerging Economy Context

2022

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“…Without ignoring this slight difference, in the recent variants of TPB, Fishbein and Cappella (2006) have relabeled perceived behavioral control to self-efficacy. Then, in terms of green buying behavior, the self-efficacy of green customers can reflect their mindset that they have the potential or capability to identify and buy environmentally friendly products ( Preko, 2017 ).…”

Section: Literature Reviewmentioning

confidence: 99%

Antecedent Factors of Green Purchasing Behavior: Learning Experiences, Social Cognitive Factors, and Green Marketing

et al. 2021

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This study extends the theory of planned behavior (TPB) framework by introducing three further variables (i.e., learning experience, contextual factors, and green marketing) to explain how behavioral intention and actual behavior are induced by situational factors as well as green advertising from the company. Then, this study has four objectives. First, this study will assess the direct effect of personal factors (i.e., demographic factors) and contextual factors on learning experience and the direct effect of personal factors (i.e., demographic factors) on subjective norms. Second, this study will assess the direct effect of learning experience on social cognitive factors for a specific green product. Third, this study will assess the direct effect of social cognitive factors on intention purchasing behavior. Finally, this study will assess the role of green marketing as a moderating variable for the relationship between intention and purchasing behavior. Data used in this study were primary data, which were collected through closed questionnaires with a five-point Likert scale. This study succeeded in obtaining 602 valid data from the results of filling out questionnaires by participants. This study uses the partial least square (PLS) method with SmartPLS 3.0 for data processing. The result of data processing indicated that outcome expectation, self-efficacy, and subjective norms had significant positive effects on purchase intention for green personal care products. This study also found that the learning experience influenced both outcome expectation and self-efficacy. Although weak, the learning experience was influenced by demographic factors and contextual factors. The demographic factors that affect learning experience were gender and level of education. The contextual factor has a more substantial influence on learning experience in developing consumption-related attitudes to green personal care products than the demographic factor. Finally, this study also found the direct effect of intention on actual purchase behavior and the positive role of green marketing as the moderating variable.

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“…Analyzing environmental issues at the slum dwellings is significant to understanding the ERB among slum dwellers. This is because studies have evidenced that declining environmental quality is one of the critical issues facing urban residents, particularly the slum dwelling (Tanni et al, 2014;Preko, 2017). Many studies have highlighted the environmental behavior of slum dwellers and its effect on human health and environmental sustainability.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Slum dwellers' occupational activities and health implications

Preko

Agyabeng

Mensah

2021

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PurposeThe literature has acknowledged that good health is a crucial component of well-being. This study explores the country-specific understanding of slum dwellers' occupational activities and their environmental behavior.Design/methodology/approachUsing the environmentally responsible behavior model, the study utilized exploratory qualitative approach to purposely sample 35 respondents, who responded to health-related behaviors through in-depth interviews.FindingsFindings show that respondents are engaged in diverse socio-economic occupational activities such as selling of cooked and uncooked food in polythene bags, selling of sachet water and burning the waste generated from these activities in the slum environment. In addition, the study found specific occupational activities of masons, carpenters, tilers, salon beauticians, scrap dealers and unhygienic waste disposal in the slums. Finally, this study uncovered divided opinions in terms of respondents' environmental responsibility and awareness of environmental ramifications. Therefore, issues such as health hazards, unhealthy environment and soil deterioration are common at the slum dwellings.Research limitations/implicationsThe study findings and the conclusion drawn cannot be generalized to represent the entire population of slum dwellers in Ghana due to the qualitative methodology employed.Practical implicationsThis study revealed a country-specific understanding of the environmentally responsible behavior of slum dwellers based on their occupational activities, which can inform health policies.Originality/valueThe outcome of this study advanced contextual culturally specific understanding, concerning health-related behavior of slum dwellers, which is important to policymakers and practitioners in contexts.

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Analysis of Social Cognitive Model in the Context of Green Marketing: A Study of the Ghanaian Environment

Cited by 11 publications

References 46 publications

Transcending Linearity in Understanding Green Consumer Behaviour: A Social–Cognitive Framework for Behaviour Changes in an Emerging Economy Context

Transcending Linearity in Understanding Green Consumer Behaviour: A Social–Cognitive Framework for Behaviour Changes in an Emerging Economy Context

Antecedent Factors of Green Purchasing Behavior: Learning Experiences, Social Cognitive Factors, and Green Marketing

Slum dwellers' occupational activities and health implications

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