Analysis of Public Perception and Interest in the Decision to Choose Accounting Major

Abstract

This study aims to find out the influence of public perception and interest on the decision to choose accounting major. The population of the study is high schools in Kebayoran Baru. The data is collected using clusters in South Jakarta. The data is obtained by distributing questionnaires to the students in twelfth grade who will continue their study to higher education. This study applies quantitative method with causal relationship to determine the influence of the independent variables (perception and interest) on the dependent variable (public decision to choose accounting department). Research findings show that the perception and interest partially influence the decision to choose in positive and significant manner.

Beliefs Influencing Career Choices of Indonesian Business Student’s and Reasons for Not Choosing Accounting Profession

“…This indicates that it is not only about students' belief of the accounting profession that may be predetermined, but also reveals that the accounting profession is facing problems with their image [20], [31], [32], [40], [50]. For example, Accountants have a reputation for being number crunchers who perform repetitive tasks and lack social interaction skills [55]. It is such negative views that can trigger students have negative perceptions about this profession, which leads to them not choosing accounting.…”