Analysis of Information Technology Support for Business Models Based on The Blue Ocean Strategy in Indonesian Organization

Aditya, Wahyu; Ikhwan, Fanni Saeful; Pradnyana, Nym Adi; Sherly, Maria; Prasetyo, Budi Eko; Nazri, Muhammad; Shihab, Muhammad Rifki; Ranti, Benny; Hidayanto, Achmad Nizar

doi:10.1109/ic2ie47452.2019.8940897

Cited by 4 publications

(2 citation statements)

References 2 publications

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“…Perubahan ini berdampak pada perilaku pesaing dalam dunia bisnis yang semakin ketat. Semua bisnis saat ini bersaing seperti hiu dalam upaya untuk mencapai kesuksesan (Aditya et al, 2019). Saat pasar dihadapkan dengan persaingan yang sengit, peluang untuk berkembang dan mencapai keberhasilan perusahaan dapat berkurang (Ellinger et al, 2020).…”

Section: Pendahuluanunclassified

Strategi Pengembangan Raung Konveksi dalam Peningkatan Volume Penjualan Pendekatan Blue Ocean Strategy

Ramadhan Eka Syahputra Nurhidayat,

Nurul Azizah

2024

AJEKBS

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This research aims to investigate development strategies that can increase the sales volume of Raung Konveksi company. Utilizing the Blue Ocean Strategy approach, the focus is on product innovation and marketing strategies to create new markets and expand market share. The research method employed is descriptive qualitative analysis, including case studies and customer surveys. The research findings indicate that the effective implementation of the Blue Ocean strategy can create differentiation and enhance competitiveness in the Raung Konveksi industry. This can be achieved through various means, including the development of unique and different products from competitors, as well as marketing strategies that introduce these products to new market segments. Through the Blue Ocean strategy, Raung Konveksi can avoid direct competition with existing competitors and create new space, enabling them to attract new customers and increase their sales volume. Overall, this research demonstrates that the Blue Ocean strategy can be an effective approach for Raung Konveksi company to achieve growth and success in facing fierce competition in their industry.

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Section: Pendahuluanunclassified

Strategi Pengembangan Raung Konveksi dalam Peningkatan Volume Penjualan Pendekatan Blue Ocean Strategy

Ramadhan Eka Syahputra Nurhidayat,

Nurul Azizah

2024

AJEKBS

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“…Perkembangan dan perubahan yang sangat cepat itu menciptakan persaingan yang semakin ketat dalam dunia bisnis. Situasi saat ini mendorong semua organisasi atau perusahaan untuk bersaing ketat seperti hiu yang berusaha untuk memenangkannya (Aditya et al, 2019). Dampaknya ketika pasar telah dipenuhi pesaing, prospek untuk ekspansi dan kesuksesan dalam berbisnis akan semakin berkurang (Ellinger, Naidoo, Ellinger, Filips, & Herrin, 2020).…”

Section: Pendahuluanunclassified

Analisis Penerapan Blue Ocean Strategy pada Kedai Kopi di Kabupaten Pringsewu di Era Pandemi COVID-19

Wahyudi

Ahadiat

2022

SLJIL

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The rapid development of the world creates increasingly fierce competition in the business world. This is also exacerbated by the emergence of the COVID-19 pandemic which has spread to various countries. The presence of the COVID-19 pandemic has affected many companies, both large and small. However, one sector that is still capable of molars is Micro, Small and Medium Enterprises (MSMEs). The purpose of this study is to explain and describe the differences in the implementation of business strategies at coffee shops in Pringsewu Regency during 2021 which is the COVID-19 pandemic period and help formulate strategy improvements using the eliminate-reduce-increase-create strategy canvas and blue ocean strategy index. . This study uses descriptive qualitative research by selecting the object of research are three MSME Coffee Shops in Pringsewu Regency. Sources of data used include primary and secondary using interview techniques to three coffee shops and documentation. The analytical methods used in this research are data reduction, strategy canvas, eliminate – reduce – increase – create and order strategies or blue ocean strategy indexes. Based on the results of research conducted, the COVID-19 pandemic has greatly affected MSMEs in Coffee Shops in Pringsewu Regency. The outbreak of COVID-19 has disrupted the operations of the Coffee Shop MSMEs that are currently being run. Government policies taken to suppress the spread of the COVID-19 pandemic have also reduced coffee shop visitors drastically. Regarding the implementation of business strategies, this study found that in general MSME coffee shops in Pringsewu Regency have not implemented the Blue Ocean Strategy, but are still struggling with the Red Ocean Strategy.

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Blue ocean strategy approach and canvas business model for new technology: Case study of a spouted bed coffee roaster system

Yohanes,

Atmaji,

Pramono

et al. 2024

International Conference on Organic and Applied Chemistry (Icoac) 2022

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Analysis of Information Technology Support for Business Models Based on The Blue Ocean Strategy in Indonesian Organization

Cited by 4 publications

References 2 publications

Strategi Pengembangan Raung Konveksi dalam Peningkatan Volume Penjualan Pendekatan Blue Ocean Strategy

Strategi Pengembangan Raung Konveksi dalam Peningkatan Volume Penjualan Pendekatan Blue Ocean Strategy

Analisis Penerapan Blue Ocean Strategy pada Kedai Kopi di Kabupaten Pringsewu di Era Pandemi COVID-19

Blue ocean strategy approach and canvas business model for new technology: Case study of a spouted bed coffee roaster system

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