Strategi Pengembangan Raung Konveksi dalam Peningkatan Volume Penjualan Pendekatan Blue Ocean Strategy
Ramadhan Eka Syahputra Nurhidayat,
Nurul Azizah
Abstract:This research aims to investigate development strategies that can increase the sales volume of Raung Konveksi company. Utilizing the Blue Ocean Strategy approach, the focus is on product innovation and marketing strategies to create new markets and expand market share. The research method employed is descriptive qualitative analysis, including case studies and customer surveys. The research findings indicate that the effective implementation of the Blue Ocean strategy can create differentiation and enhance com… Show more
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