Analysis of influencing factors on the IPTV subscription

Abstract

Purpose – The purpose of this paper is to examine how user-perceived video quality, measured by computer assisted web survey, interacts with content richness (CR) and interactivity (IA). It also analyzes how those internet protocol television (IPTV) idiosyncrasies impacts audience perceptions (perceived usefulness (PU) and perceived resistance (PR)) and actual subscriptions. Design/methodology/approach – A computer assisted web survey was administered in Korea to collect data. A structural equation model and Z-test analyses were conducted to address the research hypotheses. Findings – User-perceived video quality influences audience perceptions (PU and PR) through interaction with CR and IA. Subscriber perceptions have a causal relationship with IPTV subscriptions. Practical implications – Balanced improvement of the IPTV value chain, from content to technical (platform, network, and terminal) perspectives, are necessary for IPTV diffusion. Also, IPTV providers should establish the diffusion strategies, minimizing the user-perceived restrictiveness as well as maximizing the PU. Originality/value – This study shows computer assisted assessment of video quality can be applied to behavior science. The research model suggests PR, which has been relatively unnoticed is included in existing technology acceptance theories. The introduced antecedents of IPTV subscriptions can be referred to as key performance indicators regarding new media adoption studies.

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Framing food tourism videos: What drives viewers’ attitudes and behaviors?

“…These results indicated sufficient manipulation effects of the video framing. Furthermore, since perceived video quality has been found as a critical factor that alters viewers’ reactions to a video (Park et al, 2016), to ensure the comparable quality of the three videos, perceived video quality was examined (1 = very poor; 5 = very good). The results demonstrated that video quality was not significantly different across the three videos (Kruska-Wallis test, p = .66).…”

Variabel Yang Mempengaruhi Perceived Value Dan Implikasinya Kepada Intention to Subscribe; Telaah Pada Aplikasi Netflix

“…TAM sangat baik digunakan untuk menjelaskan penerimaan seseorang terhadap suatu teknologi dimana penelitian Davis dikatakan variabel perceived usefulness adalah faktor utama bagi seseorang untuk memakai suatu teknologi yang fokus pada praktikalitas teknologi. Penelitian terdahulu telah membahas beberapa faktor yang mempengaruhi value yang dirasakan seseorang terhadap aplikasi streaming film (Park, Kang, & Zo, 2016) salah satu faktor tersebut adalah perceived usefulness yang dinilai paling berpengaruh pada keputusan seseorang untuk mengadopsi teknologi, penelitian Natarajan, Balasubramanian, & Kasilingam, (2018) menemukan perceived usefulness berpengaruh positif terhadap intention to use. Berhubungan dengan TAM Davis, F.D, (1989) juga mengatakan bahwa perlu untuk mengukur nilai intrisik dari suatu layanan sehingga pada pengembangan model penelitian lanjutan oleh Kim et al (2016) dan Tang, Zhang, & Akram, (2019) terdapat variabel perceived enjoyment untuk mengukur nilai intrisik diluar nilai instrumental begitu juga pada penelitian ini.…”

“…Perceived Enjoyment menjadi salah satu variabel yang sering digunakan untuk menjelaskan fenomena bahwa terdapat suatu nilai intristik pada sebuah teknologi terlebih dibandingkan dengan produk fisik karena pada teknologi dalam hal ini aplikasi fokus untuk memberikan inner spiritual needs dan pada beberapa penelitian terdahulu perceived enjoyment mempengaruhi usage intention secara positif (Tang, Zhang, & Akram, 2019). Selain itu perceived enjoyment dinilai lebih relevan dalam menganalisa penerimaan aplikasi hiburan karena bersifat hedonic system dengan kata lain menyediakan niliai self-fulfilling kepada penggunanya (Park, Kang, & Zo, 2016). Pada penelitian ini peneliti mendefinisikan perceived enjoyment sebagai nilai intristik diluar nilai instrumental aplikasi streaming film Netflix yang menjadi faktor pendorong secara independen untuk dapat menarik konsumen berlangganan layanan aplikasi streaming film Netflix.…”