Analysis of Factors Affecting Trust on the Use of FinTech (P2P Lending) in Indonesia

Abstract

Since 2016 the P2P Lending industry has begun to develop in Indonesia. Peer to Peer Lending (P2P Lending) is a new alternative to getting funds in the form of money loans to individuals or investors. Fintech P2P Lending provides convenience through a simple and fast service. Its features can be accessed by anyone, anytime, anywhere. On the other hand, investors or lenders have investment alternatives with attractive returns. So that it quickly spread to all segments of Indonesian society. The purpose of this research is to analyze what factors can influence trust in using of P2P Lending in Indonesia. The difference between this study and previous research is that there is no research that focuses on trust in the use of FinTech, especially P2P Lending in Indonesia. This research is a type of quantitative research that used is primary data obtained by distributing questionnaires directly to Indonesians. The samples taken by Simple Random Sampling Technique and obtained 400 respondents as user fintech. And the statistical analysis used in this study is multiple regression and using SPSS 23 program. Based on the result, this study showed that the variable of structural assurance, easy of use, and brand image were significant on trust in using FinTech, meanwhile the variable of integrity was not significant on trust in using FinTech.

Faktor yang Mempengaruhi Minat Investasi pada Financial Technology Platform

“…Penelitian sebelumnya menemukan bahwa jaminan keamanan memiliki pengaruh yang signifikan terhadap minat investasi fintech lending, seperti yang dinyatakan pada [21]. Berdasarkan penelitian tersebut, peneliti ingin menganalisis apakah jaminan keamanan memiliki pengaruh positif terhadap fintech lending minat investasi di Indonesia.…”

The Factors Affecting Digital Bank Services Adoption Using Trust as Mediating Variable

“…Brand Image is the perception and feeling consumers have about a brand, which drives customer behaviour (Zhang, 2015) based on personal experience or information obtained from others (Pratama, 2021). To build brand image, company set up marketing strategies to change how people think about and feel about a brand, create an image of the brand in people's minds, and get people to buy the brand.…”

“…The findings of this study were consistent with some number of earlier studies. First, research conducted by (Pratama, 2021) indicates that the public's perception of a company's brand increases a positive and significant impact on their confidence when using financial technology. Digital Banks with a higher reputation will gain more client trust.…”

Analysis Of Structural Assurance, Integrity, Easy of Use And Brand Image On Trust In Use Of P2P Lending

“…The indicators of trust according to Vance et al ( 2008) are confidentiality, integrity, availability, authentication, accountability, assurance, privacy, and authorization which essentially can affect the beliefs and intentions of trust. In previous research, integrity was not significant to trust in using FinTech (Pratama, 2021). Therefore, the following hypothesis is proposed: H2: integrity has a positive effect on trust in use Perception of ease of use refers to the extent to which the use of a system does not require additional effort at the user's skill and knowledge level (Ismagilova, et al, 2019).…”

“…Brand image is a representation of the entire product or consumer assessment of a product brand. This formation can be made based on personal experience or hearing about its reputation from others or the media (Pratama, 2021). Yu-shan (2010) was found that brand image has a positive and significant effect on trust in use.…”