Analysis of Buying Behavior of Consumers for Kaki (Diospyros Kaki L. cv. Fuyu)

Akimoto, Koichi; Ito, Fumiko; Kuroda, Suketoshi

doi:10.2503/jjshs.48.525

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Fruit Quality Attributes1

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2000

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“…Though persimmon retail prices in Singapore are usually quoted per fruit, prices were converted to price per kg. Mass and peel colour were used as descriptors of external fruit quality (Akimoto et al, 1980). For taste-related internal quality, total soluble solids and total soluble tannins were used as measures of sweetness and astringency, respectively (Alavoine et al, 1990;Ah Chee and Mowat, 1994).…”

Section: Fruit Quality Attributesmentioning

confidence: 99%

Consumer behaviour and fruit quality: supply chain management in an emerging industry

Mowat

Collins²

2000

Supply Chain Management: An International Journal

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Supply chains in new and emerging agricultural industries typically lack information linking product quality with consumer behaviour. This case study of the emerging persimmon industry in Australia and New Zealand demonstrates how adopting a supply chain orientation can address this situation. Assessing and modelling consumer response to product quality provides information that demonstrates to supply chain stakeholders how better product quality management can improve the performance of the whole chain. Emerging fruit industries, therefore, have more incentive to adopt a supply chain orientation if they understand quality-related factors that drive consumer satisfaction and repeat buying behaviour.

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Section: Fruit Quality Attributesmentioning

confidence: 99%