Analysis of Attitude towards Online and Print Publications: A Case Study among University Students

Abstract

Users enjoy and like both online and print news papers. But it is believed that it is necessary to adopt various modern techniques so as to identify the interests of the young college going population. Factors influencing attitude towards usage of print and online publication have been studied by several researchers. In this modern age, people are provided with a wide range of traditional and digital channels. Currently online news sites have greatly satisfied the expectations of the readers, and there has been a decrease in the circulation of print news papers. This study examines the consumer choice of print and online media with respect to demographics and preference of format. The study adopted a primary quantitative data collection approach wherein a paper based survey of 150 college post graduate students was carried out. Overall these results, acknowledged that the print edition has been the prevailing choice when compared to the print edition in terms of readership and preference and generates more profit to the advertising field.

Students’ academic reading preferences: An exploratory study

“…Another intriguing finding shows that males' academic electronic preference is higher than that of females'. This finding is similar to a previous one that showed that males prefer news sites to print newspapers (Cherian and Jacob, 2013), and to other studies that revealed that males are more technology oriented than females (Elliott and Hall, 2005;Todman, 2000;Venkatesh and Morris, 2000). A final appealing finding shows that the older students are, the higher their level of electronic relative advantage.…”

Patrones de uso, control parental y acceso a la información de los adolescentes en la red

“…Sin embargo, los medios que consultan para informarse son diferentes a los que empleaban hace unas décadas. El soporte digital se impone al formato papel (Túñez, 2009;Kaufhold, 2010) y esta opción es la preferencial cuando disminuye la edad de los usuarios, que se sienten más cómodos en el escenario digital (Cherian y Jacob, 2012). Aunque los medios hayan cambiado, estudios como el de Condeza, Bachmann y Mujica (2014) entre los adolescentes chilenos, concluyen que el consumo de información de actualidad es un asunto de interés pues desean conocer lo que sucede a su alrededor y las noticias les permiten afirmar puntos de vista, así como conversar con otros individuos.…”

Challenges and Opportunities for Newspapers in the Age of Digital Communication

“…Several studies across the world were conducted to investigate and predict the future of print media, especially newspapers, as the internet penetrates (e.g. Chari, 2009;Cherian & Jacob, 2012;Chyi & Ng (2020);De Waal, Schönbach, & Lauf, 2005;Everett, 2011;Hassan & Azmi, 2018;Hassan, Azmi, & Yahaya, 2018;Ihlström & Lundberg, 2002;Islam & Ahsan, 2020;Mbozi, 2021;Smith, 2005;Speakman, 2011;Thurman, 2014). These studies focus on readership preferences, popularity, reading time, and interactivity of online newspapers.…”