Analysing the voice of customers by a hybrid fuzzy decision-making approach in a developing country's automotive market

Mahdiraji, Hannan Amoozad; Hafeez, Khalid; Kord, Hamidreza; Kamardi, Ali Asghar Abbasi

doi:10.1108/md-12-2019-1732

Cited by 23 publications

(17 citation statements)

References 60 publications

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“…According to Amoozad Mahdiraji et al (2020), a good brand image can increase consumer brand loyalty, trust, and also the intention to buy products from the brands they trust. Therefore, brand image has a direct influence on product sales volume (Lutfie & Marcelino, 2020).…”

Section: Brand Image On Purchasing Decisionmentioning

confidence: 99%

The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision

Asnawati¹,

Nadir²,

Wardhani³

et al. 2022

10.5267/j.ijdns

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Purchasing decisions on the Traveloka application has experienced a significant decline since the Covid-19 pandemic outbreak. Ticket returns and refunds that occur due to travel restrictions have resulted in a decline in Traveloka's brand image. This study aims to analyze how brand image mediates the effect of perceived ease of use, electronic word of mouth and content marketing towards ticket purchasing decisions on the Traveloka application which was conducted on 130 respondents using the Traveloka application. The research was conducted in June 2021 with data analysis using SmartPLS 3.2.0 software. The results show that perceived ease of use had a negative impact on purchasing decisions, either directly or indirectly through brand image. Electronic word of mouth had a positive impact on purchasing decisions either directly or indirectly through brand image. Content marketing had a negative and significant impact on purchasing decisions, while indirectly through brand image had a positive and significant impact. The role of brand image was very important in increasing the effect of perceived ease of use, electronic word of mouth and content marketing towards purchasing decisions.

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Section: Brand Image On Purchasing Decisionmentioning

confidence: 99%

The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision

Asnawati¹,

Nadir²,

Wardhani³

et al. 2022

10.5267/j.ijdns

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show abstract

“…While a basic conceptual model is not available and access to hard data is limited, using multi-criteria decision-making (MCDM) methods are very popular. Generally, MCDM approaches are applicable to address different research objectives encompassing measuring the importance of factors/criteria, ranking alternatives and analysing the relationship among factors (Amoozad Mahdiraji et al , 2020). Based on the benefits of the DEMATEL method and according to the literature review, the DEMATEL method has been widely used to investigate the causal relationships of key barriers based on the collective opinions of experts.…”

Section: Methodsmentioning

confidence: 99%

Causal modelling of failure fears for international entrepreneurs in tourism industry: a hybrid Delphi-DEMATEL based approach

Hashemi

Mahdiraji

Azari

et al. 2021

IJEBR

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PurposeThis paper aims to recognise and identify fears of failure in the international entrepreneurship ecosystem and find the effects of these fears on each other to reduce these increasing effects and minimise the mental barriers for potential entrepreneurs. Therefore, this research is beneficial to strengthen international entrepreneurial personality and to reduce the shadows of fears on entrepreneurs’ minds. To address this purpose the international tourism industry has been investigated in the emerging economy of Iran.Design/methodology/approachThis paper is organised based on experts' opinions, and then factors are identified by literature review and are finalised through the Delphi method with a panel of practical and academic experts. These fears are categorised using a questionnaire and factor analysis (FA) technique. The respondents were entrepreneurship students and tourism entrepreneurs. Subsequently, the effect and importance of fears of failure are scored and ranked by some experts. These fears were analysed through decision-making trial and evaluation laboratory (DEMATEL) method. The results presented the effects of fears of failure in the international entrepreneurial in the tourism industry and the relationship amongst them.FindingsThe first two fears are respectively “fears of future” which are caused by the unclear situation; and “fear of losing credit” that is due to the importance of “personal relationships” in Iranians culture. As pointed out by results, “fear of future” is the most effective group of factors that may lead to other fears too. This fear seems important in the international entrepreneurial tourism industry because of future ambiguity.Originality/valueThis study indicates the relations between groups of fears and offers some practical and applicable solutions to reduce these effects. To the best knowledge of the authors, analysing the relationship between fears amongst the entrepreneurs has not been investigated previously.

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“…The factors' weights resulted from the fuzzy Delphi method are usually close to each other; thus, the distinction power of the criteria is not measured clearly. Moreover, the fuzzy Delphi method does not provide a priority list to rank these capabilities/factors according to their relative importance (Mahdiraji et al, 2020). The authors; therefore, introduced a hybrid BWM-Delphi weight to calculate the weights of these capabilities.…”

Section: Methodsmentioning

confidence: 99%

“…It is preferred that the value of CR for each expert result is less than 0.2. Higher values are not recommended, and the expert should fill the questionnaire again or be replaced by another possible expert (Amoozad Mahdiraji et al, 2019Mahdiraji et al, , 2020. In this study, three focus groups were required to fill in the questionnaire for the second time.…”

Section: Global Collaborative Networkmentioning

confidence: 99%

Evaluating key capabilities for developing global collaborative networks using a multi-layer decision-making approach

Mahdiraji

Hafeez

Kamardi

et al. 2021

IMDS

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PurposeThis paper proposes a multi-layer hybrid decision-making approach to evaluate the capability alternatives for developing a collaborative network to operate in the international market.Design/methodology/approachThe present study is contextualised in the Iranian pistachio export industry. An extensive review of the state-of-the-art literature on supplier collaboration was conducted to identify key capabilities that are essential to establish a collaborative network. The set of defined capabilities were then optimised through interviews with 14 experts from the relevant industry, academics and export authorities. A combination of the fuzzy Delphi method and the best–worst method (BWM) approach was, respectively, used to reduce the number of capability alternatives and assign priority weights to these alternatives. Subsequently, a weighted aggregated sum product assessment method (WASPAS) was employed to rank and evaluate the ability to creating a collaborative network for the export of pistachio.FindingsFrom the extant literature review, 18 capabilities for the formation of coordination networks in the international markets were identified. Then, the prominent indicators in forming a global network were extracted. After ranking the top pistachio export countries/regions to formalise an efficient collaborative network, it was revealed that although Iran exports approximately 30% of the global market, it falls behind the USA and European Union. The competitors have scored higher in critical criteria, including “trust and commitment”, “strategy and management”, “managerial control and standardization” and “financial resources”.Originality/valueThe proposed hybrid approach encompassing fuzzy Delphi–BWM–WASPAS offers to solve the capability evaluation and selection as well as ranking the possible alternative to formalise a collaborative network in an integrated fashion. This combination of methods is capable to first identify the most important factors, then measuring their importance and eventually rank the possible alternatives. The suggested framework provides an approach to deal with the uncertainty of global collaborative network formation.

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Analysing the voice of customers by a hybrid fuzzy decision-making approach in a developing country's automotive market

Cited by 23 publications

References 60 publications

The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision

The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision

Causal modelling of failure fears for international entrepreneurs in tourism industry: a hybrid Delphi-DEMATEL based approach

Evaluating key capabilities for developing global collaborative networks using a multi-layer decision-making approach

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