Analysing the Relationship Between Hotels’ Internal Marketing and Employee Engagement Dimensions

Črnjar, Kristina; Dlačić, Jasmina; Milfelner, Borut

doi:10.22598/mt/2020.32.spec-issue.49

Cited by 5 publications

(2 citation statements)

References 36 publications

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“…This approach aims to create a knowledgeable and engaged workforce that feels deeply connected to the organization (Kimura, 2017). Numerous studies have highlighted the direct correlation between robust IM practices and elevated employee JE (e.g., Al-Weshah, 2019;Črnjar et al, 2020). For example, Črnjar et al (2020) investigated the impact of various IM elements on employee JE.…”

Section: The Moderating Role Of Internal Marketingmentioning

confidence: 99%

The Moderating Role of Internal Marketing on the Relationship Between Organizational Trust and Job Engagement: Evidence From Hotels and Travel Agencies

AWAD,

ELNAGGAR,

EL-HALIM

et al. 2024

GTG

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Employees play a crucial role in service firms, significantly influencing performance and value creation. Success in this regard depends on the efficient management of human resources as internal consumers. Therefore, this study examines the influence of organizational trust (OT) on job engagement (JE) and explores the moderating role of internal marketing (IM) on the relationship between organizational trust and job engagement. The study model was formulated and tested using data from 448 full-time employees in five-star hotels and category-A travel agencies in Egypt, specifically, in the Greater Cairo area. Findings revealed that OT positively impacts JE. IM positively impacts OT and JE. In addition, IM has a positive moderating impact on the relationship between OT and JE.

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Section: The Moderating Role Of Internal Marketingmentioning

confidence: 99%

The Moderating Role of Internal Marketing on the Relationship Between Organizational Trust and Job Engagement: Evidence From Hotels and Travel Agencies

AWAD,

ELNAGGAR,

EL-HALIM

et al. 2024

GTG

View full text Add to dashboard Cite

show abstract

“…Jis leidžia statistiškai įvertinti atsakymų patikimumą ir analizuojamų reikšmių sąsajas. Nagrinėjant mokslinę literatūrą pastebima, kad kai kurie autoriai (Črnjar et al, 2020;Laury, 2019;Kosaka & Sato, 2020), analizuodami sąsajas tarp elementų, taiko būtent anketinės apklausos metodą. Apklausa buvo vykdoma pateikus anoniminę apklausos anketą, kuri sudaryta remiantis moksliniais tyrimais, patvirtintomis matavimo priemonėmis.…”

Section: Tyrimo Metodikaunclassified

The Influence of Organizational Citizenship on the Productive Engagement of Employees in the Activities of the Organization

Klimaševskaja

Jesevičiūtė-Ufartienė

2022

Science - Future of Lithuania

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Although the concept of organizational citizenship could frequently be seen in the scientific literature, there is a lack of research that would reveal the link between organizational citizenship, employees’ engagement and motivation. Therefore, the aim of the article is to assess the impact of organizational citizenship on the productive engagement of employees in the activities of the organization. To achieve the goal, an analysis of the scientific literature was performed, hypotheses about the links between organizational citizenship, motivation and employee engagement were raised. To verify them, a questionnaire survey methodology was developed, which was approved by empirical research. The results of the study confirmed 6 out of 8 hypotheses. The highest relationship of dependence was found between organizational citizenship and employee engagement and organizational citizenship and employee behavior directed at the organization.

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Conceptualization, Measurement, and Outcomes of Internal Marketing in Higher Education: An Overview of the Literature

Kyriacou

2024

Marketing Solutions to the Challenges of a VUCA Environment

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Analysing the Relationship Between Hotels’ Internal Marketing and Employee Engagement Dimensions

Cited by 5 publications

References 36 publications

The Moderating Role of Internal Marketing on the Relationship Between Organizational Trust and Job Engagement: Evidence From Hotels and Travel Agencies

The Moderating Role of Internal Marketing on the Relationship Between Organizational Trust and Job Engagement: Evidence From Hotels and Travel Agencies

The Influence of Organizational Citizenship on the Productive Engagement of Employees in the Activities of the Organization

Conceptualization, Measurement, and Outcomes of Internal Marketing in Higher Education: An Overview of the Literature

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