The Moderating Role of Internal Marketing on the Relationship Between Organizational Trust and Job Engagement: Evidence From Hotels and Travel Agencies
Amira Haliem Ibrahiem AWAD,
Mohamed Khalil ELNAGGAR,
Ahmed Abd El-Karim Ghanem Abd EL-HALIM
et al.
Abstract:Employees play a crucial role in service firms, significantly influencing performance and value creation. Success in this regard depends on the efficient management of human resources as internal consumers. Therefore, this study examines the influence of organizational trust (OT) on job engagement (JE) and explores the moderating role of internal marketing (IM) on the relationship between organizational trust and job engagement. The study model was formulated and tested using data from 448 full-time employees … Show more
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