“…Thus, the higher education institution acts as a knowledge incubator; it provides a controlled and safe environment in which students can discover and develop their characteristics, acquire new knowledge, feel the "taste" of a challenge/success/failure, understand themselves and others, and improve their creativity, autonomy, and responsibility. Performance orientation Athayde (2009) ;Chiru, Tachiciu, and Ciuchete (2012); Cunningham (1991); Gibb (2002); Lans, Verstegen, and Mulder (2011); Mitchelmore and Rowley (2010); Moberg et al (2014); Morris, Webb, Fu, and Singhal (2013). Creativity Athayde (2009) ;Chang and Rieple (2013); Cunningham (1991); Draycott, Rae and Vause (2011);Gibb (2002); Hodzic (2016); Lans et al (2011); Mitchelmore and Rowley (2010); Moberg et al (2014); Morris et al (2013); Tiwari (2011).…”