Analisis Positioning Pemetaan Marketplace  Berdasarkan Persepsi Konsumen  Di Jakarta Selatan

Hasibuan, Ahmad Nurdin; Suharli, Oktofiani; Andriyanty, Reny

doi:10.37932/j.e.v12i1.446

Cited by 2 publications

(3 citation statements)

References 29 publications

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“…Seperti perkembangan teknologi, transportasi, komunikasi, serta informasi yang memberikan dampak besar kepada para pelaku bisnis (Damayanty et al, 2022) sehingga membuat bisnis mengalami perubahan dari waktu ke waktu (Prihanto, 2018) . Hingga mengakibatkan semakin meningkatnya investasi dan transaksi berskala internasional di era digitalisasi ini, ekonomi digital mampu mengubah skema perusahaan-perusahaan berskala multinasional (Ahmad Nurdin Hasibuan & Andriyanty, 2022). Dampak kegiatan transfer pricing dari perusahaan yang berskala multinasional yang beroperasi pada beberapa negara dengan satu pengendalian suatu pihak tertentu.…”

Section: Pendahuluanunclassified

“…Metode yang digunakan yakni deskriptif ini penulis pilih ingin menyajikan gambaran lengkap fenomena-fenome dalam menilai kinerja keuangan, sehingga tiap varabel dapat diuraikan fenomena yang sedang diuji (Ahmad Nurdin;Wahabsamad Abdul, 2022).Pengambilan data atau sampel dilakukan untuk berbagai keadaan, sumber dan cara, bila ditinjaui dari sumber datanya, maka pengambilan data atau sampel terdiri dari: 1) data primer yaitu data yang diperoleh secara langsung kepada sumbernya artinya belum tersedia dari perusahaan dan 2) data Sekunder yaitu data given telah tersedia, dalam penelitian ini yang banyak (Ahmad Nurdin Hasibuan & Andriyanty, 2022). Sumber: Data diolah SPSS v.26 Pajak memiliki nilai minimum sebesar 0,21 maksimum sebesar 2,9 rata rata sebear 0,2502 dan standar deviation sebesar 0,01682.…”

Section: Metode Penelitianunclassified

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Pengaruh Pajak, Tingkat Kepemilikan Asing, Rencana Bonus, Dan Perjanjian Terhadap Keputusan Harga Transfer

Hasibuan¹,

Harisman²,

Samad³

2023

jakpi

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This study aims to determine the effect of Taxes, Foreign Ownership, Bonus Plans and Debt Covenants on the company's decision to transfer pricing to manufacturing companies listed on the Indonesia Stock Exchange in 2016 - 2019. The results show that taxes do not have a positive effect on companies to make transfers. Pricing because this is due to the number of companies to pay taxes every year. Foreign ownership has a positive effect, this is due to the large number of foreign institutions that have shares of more than 5% and 20% more. Bonus Plans have a positive effect, if their rewards or wages depend on reported bonuses on net income then it is possible to increase bonuses during the period by reporting net income as high as possible. Debt Covenant has a positive effect, this is because the calculation of the debt ratio shows that the maximum value is 1.06 and the average is 0.4356, indicating that almost half of the company's investment is in the form of debt. Simultaneously, taxes, foreign ownership, bonus plans and debt covenants have a significant effect on the company's decision to transfer pricing.

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Section: Pendahuluanunclassified

Section: Metode Penelitianunclassified

Pengaruh Pajak, Tingkat Kepemilikan Asing, Rencana Bonus, Dan Perjanjian Terhadap Keputusan Harga Transfer

Hasibuan¹,

Harisman²,

Samad³

2023

jakpi

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“…Lautifah (2020) states that e-commerce applications facilitate transactions and valuations, providing trust in the form of guarantees. In (Hasibuan et al, 2022;Putri et al, 2022) Indicators that can be measured in the use of the Shopee Marketplace are as follows: 1. Can be easily learned 2.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Digital Business Education and Perceived Usefulness on The Use of The Shopee Marketplace On The Digital Entrepreneurship Intention of University Students

Nadila,

Pratikto,

Hermawan

2024

JABTER

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This study aims to examine the effect of Digital business on Digital entrepreneurship intention and perceived usefulness on Digital entrepreneurship intention. The type of research used in this research is quantitative research. The type of data in this study uses primary data. The analysis method used is multiple linear regression analysis using the SPSS 23 program. The population taken by researchers is undergraduate students of the Faculty of Economics and Business. The sampling technique in this study was purposive sampling, namely with predetermined criteria. Based on the purposive sampling method, 369 respondents were obtained who met the criteria. The results of hypothesis testing in this study indicate that digital business education has a positive and significant effect on digital entrepreneurship intention. Perceived usefulness has no direct effect on digital entrepreneurship intention. Shopee marketplace customers have a direct effect on Digital Entrepreneurship Intention. Digital business education has a direct effect on the Shopee marketplace. Perceived usefulness has a direct effect on the Shopee marketplace. There is a simultaneous influence of digital business education through the Shopee marketplace on digital entrepreneurship intention. There is a simultaneous influence of perceived usefulness through the Shopee marketplace on digital entrepreneurship intention

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Analisis Positioning Pemetaan Marketplace Berdasarkan Persepsi Konsumen Di Jakarta Selatan

Cited by 2 publications

References 29 publications

Pengaruh Pajak, Tingkat Kepemilikan Asing, Rencana Bonus, Dan Perjanjian Terhadap Keputusan Harga Transfer

Pengaruh Pajak, Tingkat Kepemilikan Asing, Rencana Bonus, Dan Perjanjian Terhadap Keputusan Harga Transfer

The Influence of Digital Business Education and Perceived Usefulness on The Use of The Shopee Marketplace On The Digital Entrepreneurship Intention of University Students

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