Analisis Peran Stakeholders Dalam Pengembangan Destinasi Pariwisata Halal Di Pulau Penyengat Provinsi Kepulauan Riau

Abstract


 Pulau Penyengat is designated as a leading area for halal tourism development. The development of halal tourism on Pulau Penyengat requires cooperation and support from many parties. The less optimal role of stakeholders in tourism development cooperation makes the reason for the importance of this research being carried out. The purpose of this research is to identify the stakeholders involved, analyze the roles of stakeholders, analyze the relationships between stakeholders, and analyze supporting and inhibiting factors. The method uses a qualitative descriptive approach, with data collection techniques combining online interviews, documentation and observations. The results show that the development of the island's halal tourism destinations involves stakeholders with the pentahelix concept, consisting of academics, business, community, government and mass media. There are 38 stakeholders involved and classified into primary, key and secondary stakeholders. The role of stakeholders is reflected in the roles of policy creators, coordinators, facilitators, implementers and accelerators. The relationship between stakeholders is seen from the form and activities. Value and communication are supporting factors in the development of halal tourism destinations, and trust and policies are inhibiting factors. The suggestions conveyed are the issuance of halal tourism regulations, the formation of a special tourism agency for Pulau Penyengat ,increased coordination between stakeholders, increasing the role of academic and community stakeholders, improving halal tourism support facilities, and promoting halal tourism through digital channels.
 

Halal Tourism Development Strategy in Indonesia

“…Halal destination branding is an effort to create a positive image of a tourist destination with the aim of attracting tourist visits, as well as providing a memorable experience for visitors (Subarkah et al, 2020). The follow-up to the branding process is intensive promotions to introduce the features, uniqueness, and advantages of halal tourism compared to other tourism through several halal tourism promotion events based on Islamic principles (Destiana & Kismartini, 2020).…”

“…Branding activities were also carried out on Penyengat Island, in order to increase the number of foreign tourist visits. Where tourism promotion activities are carried out at national and international levels utilizing various online and offline media (Destiana & Kismartini, 2020). Therefore, halal branding can be used to overcome the barriers to lack of innovation in promotional programs.…”

“…Interesting and willing to visit again. A number of countries with Muslim minority populations have proven that the provision of friendly facilities for Muslim tourists can increase tourist visits to halal tourism destinations (Destiana & Kismartini, 2020).…”

Halal tourism regulations in Indonesia: trends and dynamics in the digital era

“…The presence of this regulation became the basis for legal certainty for the realization of (Destiana, Kismartini & Yuningsih, 2020).…”

Penyengat Island Halal Tourism Within the Framework of Local Wisdom

“…Destiana's research [7] states that there are several cultural communities that play a role in the development of halal tourism destinations on Penyengat Island, namely the Riau Islands Customary Institution (LAM), the Indera Sakti Foundation and the Aksi Bangun Negeri Foundation. Culture and customs which are one of the sources of local wisdom provide rapid development in the tourism industry with intercultural understanding and understanding through the interaction of tourist visitors with local communities where the tourist area is located [8].…”