Analisis Pengaruh Promosi Digital Terhadap Perilaku Konsumtif Mahasiswa Perbankan Syariah Dalam Berbelanja Online Dengan Religiusitas Sebagai Variabel Moderasi

Fadillah, Alfiatus Nur; Saenan, Darna; Muchtasib, Achmad Bakhrul

doi:10.32722/acc.v7i1.2834

Cited by 3 publications

(1 citation statement)

References 3 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Dan dalam permasalahan psikologis pun masyarakat lebih mudah mengeluarkan uang saat menggunakan uang digital. Semakin mudah, semakin cepat transaksinya, semakin boros (Fadillah et al, 2020).…”

unclassified

Pengaruh Media Sosial, E-Lifestyle dan Budaya Digital Terhadap Perilaku Konsumtif

Farasyi

Iswati

2021

SLJIL

View full text Add to dashboard Cite

Technology and information in Indonesia are growing over time. The use of internet media is also growing and increasing. This growth is supported by the growing use of mobile devices, especially smartphones. This research aims to find out how much influence social media, e-lifestyle and digital culture have on the consumptive behavior of Go Food services in the Jakarta area. This study assessed in terms of consumptive behavior with the presence of social media, e-lifestyle and digital culture. By using a quantitative approach with research instruments in the form of questionnaires. The population used in this study was go food users in the Jakarta area with sampling techniques using Krejie tables of 270 respondents. The data analysis technique used in this study is multiple linear regression analysis using SPSS. Based on the results of the analysis in this study concluded that: (1) Social media has an effect on consumptive behavior; (2) E-Lifestyle affects consumptive behavior; (3) Digital culture affects consumptive behavior. Simultaneously social media, e-lifestyle and digital culture have an influence on consumptive behavior. The magnitude of influence shown by the coefficient of determination of 0.865 shows that 86.5% of consumptive behavior is influenced by social media, e-lifestyle and digital culture and the remaining 13.5% is explained by other variables not used in the study.

show abstract

unclassified

Pengaruh Media Sosial, E-Lifestyle dan Budaya Digital Terhadap Perilaku Konsumtif

Farasyi

Iswati

2021

SLJIL

View full text Add to dashboard Cite

show abstract

Online impulse buying on TikTok platform: Evidence from Indonesia

Rizqi Febriandika,

Putri Utami,

Nur Millatina

2023

Innovative Marketing

View full text Add to dashboard Cite

TikTok Shop boosts TikTok’s huge potential as an e-commerce platform that encourages sellers and buyers to increase the number of transactions. The emergence of this feature encourages the online impulse buying phenomenon on the TikTok platform. This study aims to examine the factors that influence online impulse buying on TikTok in Indonesia through the constructs of brand review, sales promotion, customer satisfaction, religiosity, and brand expectation. This quantitative research uses a questionnaire that is distributed randomly online and collected from 312 respondents in Indonesia. Using structural equation modeling (SEM), data analysis was conducted and hypotheses were examined. The results show that customer satisfaction (β: 0.501) and brand review (β: 0.358) play an important role in increasing brand expectation. At the same time, sales promotion (ρ-value &gt; 0.05) has no impact on brand expectation. This study highlights that religiosity (β: –0.239) and brand expectation (β: –0.510) can reduce online impulse buying behavior. Brand expectation (β: –0.510) is the most dominant variable in reducing online impulse buying behavior on TikTok.

show abstract

Religiosity to Minimize Violence: A Study of Solo Indonesian Society

Waston,

Muthoifin,

Amini

et al. 2024

RGSA

View full text Add to dashboard Cite

Purpose: This study aimed to explore whether religiosity was associated with reduced violence in a representative sample of the population of the Solo community in Indonesia. Methods: This cross-sectional observational study was conducted through face-to-face interviews between 2020 and 2024, involving 100 people aged 25 years and older. The survey included indicators of religiosity (religiosity and importance of religion), violence (involvement in fights, domestic violence, and police detention), depression, social support, and alcohol dependence. We use logistic regression models and mediation analysis. In the analysis of the total sample, after adjustment, religious attitudes were negatively associated with reduced involvement in fights and fewer police arrests, whereas the importance of religion was only associated with fewer fights. Results and Conclusion: These findings suggest that Solo's religiosity appears to be an important factor associated with low levels of violence in this nationally representative survey, and alcohol dependence appears to mediate this relationship. These findings should be examined by the Minister of Religion, Education, and Health. Research implications: This research implies that the concept of religiosity can be used as a measure to minimize violence in Solo and Indonesia. Originality/value: The originality of the research lies in the function of religiosity to minimize violence that this study conducted in a Solo society.

show abstract

Analisis Pengaruh Promosi Digital Terhadap Perilaku Konsumtif Mahasiswa Perbankan Syariah Dalam Berbelanja Online Dengan Religiusitas Sebagai Variabel Moderasi

Cited by 3 publications

References 3 publications

Pengaruh Media Sosial, E-Lifestyle dan Budaya Digital Terhadap Perilaku Konsumtif

Pengaruh Media Sosial, E-Lifestyle dan Budaya Digital Terhadap Perilaku Konsumtif

Online impulse buying on TikTok platform: Evidence from Indonesia

Religiosity to Minimize Violence: A Study of Solo Indonesian Society

Contact Info

Product

Resources

About