Abstract:The research implemented aims to determine the effect of social media marketing activities with the dimensions of entertainment, interaction, customization, trendiness and ewom on purchase intentions through the mediation of brand image on sports shoes. The research method uses a side technique, namely non-probability sampling which also includes judgmental sampling as a guide that is used in determining the sample. The population used is social media users such as instagram, facebook, tiktok, whatsapp and you… Show more
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