Analisis Penerapan Bauran Pemasaran (Marketing Mix)  Berbasis Syariah Dalam Meningkatkan Minat Beli Konsumen Pada Produk Nozy Juice Di Kota Banda Aceh

Jannah, Mifthahul; Ashal, Farid Fathony

doi:10.22373/jihbiz.v1i1.4611

Cited by 4 publications

(4 citation statements)

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“…The results of this study are the following Research by Pratiwi & Latif, (2020)which states that the shariah marketing mix has a significant positive effect on the interest in staying back at the Grasia Hotel Semarang. Study by Jannah & Ashal, (2019) shows that the sharia-based marketing mix has a positive and significant effect on consumer buying interest in Nozy Juice products. The study by Azizuddin et al, (2020) explains that the sharia marketing mix has a positive effect on consumer buying interest in Wardah cosmetics.…”

Section: Discussionmentioning

confidence: 99%

The Interest to Buy Home Industry Products of the Baduy Tribe: the Effectiveness of Sharia Marketing Mix and Religiosity

Najmudin

Syihabudin

Ma’zumi

et al. 2022

Islamiconomic: j. ekonomi n.a.

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This study aims to analyze (1) the effect of sharia marketing mix on the interest in buying Baduy ethnic home industry products, (2) the influence of religiosity on the interest in buying the Baduy ethnic home industry products, and (3) the influence of the sharia marketing mix and religiosity on the interest in buying home industry products. Baduy tribe. The object of this research is the home industry product of the Baduy Tribe. Respondents who became the research population were visitors to the Baduy Tribe settlement and prioritized consumers who had bought Baduy Tribe home industry products. The sample taken in this study amounted to 85 respondents. The research method used is a quantitative method with data collection methods in the form of a questionnaire. Data were analyzed using a multiple linear regression test. The results of this study indicate that (1) the Islamic marketing mix has a significant positive effect on the interest in buying Baduy ethnic home industry products, (2) religiosity has a significant positive effect on the interest in buying Baduy home industry products. (3) Islamic marketing mix and religiosity have a significant positive effect on the interest in buying Baduy ethnic home industry products, with a total contribution 29.8 percent influence, while the remaining 70.02 are influenced by other variables not examined in this research.

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Section: Discussionmentioning

confidence: 99%

The Interest to Buy Home Industry Products of the Baduy Tribe: the Effectiveness of Sharia Marketing Mix and Religiosity

Najmudin

Syihabudin

Ma’zumi

et al. 2022

Islamiconomic: j. ekonomi n.a.

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“…Marketing Mix or the 7Ps of digital marketing is a combination of strategic elements used by an organization to plan and execute marketing activities for products or services (Jannah, 2018). Through the marketing mix, companies aim to stimulate buying interest from potential consumers (Azizuddin et al, 2020).…”

Section: Literature Review 21 Digital Marketingmentioning

confidence: 99%

Entrepreneurial E-Commerce Marketing to Improve the Performance of Micro, Small, and Medium Enterprises (Msmes) in Bandar Lampung City

Shakpuytri,

Rahayu

2024

MARGINAL

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In Bandar Lampung, approximately 18% of MSMEs have not embraced e-commerce, despite its growing popularity and convenience. Limited access to technology and the internet, lack of digital literacy, concerns about security and trust, and traditional business practices are all factors contributing to this low adoption rate. This research aims to empirically investigate how digital marketing affects intellectual capital, perceived quality, and overall performance of MSMEs. Additionally, it explores the impact of MSMEs' intellectual capital and perceived quality on their performance. Employing a quantitative approach with descriptive analysis, this study targets MSME actors in Bandar Lampung. The sampling strategy involves multi-stage cluster purposive sampling, selecting 366 respondents for data collection through an online questionnaire using Likert scales. The analysis is conducted using Smart PLS, and the results reveal that digital marketing significantly and positively influences intellectual capital, perceived quality, and overall performance of MSMEs. Furthermore, both intellectual capital and quality perception show a positive and significant influence on MSME performance.

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“…Hasil penelitian ini sejalan dengan penelitian yang dilakukan oleh (Jannah & Ashal, 2019) yang menyatakan bahwa karakteristik syariah marketing berpengaruh terhadap minat menabung, juga dalam penelitian yang dilakukan oleh (Musdalifah, 2018) menyatakan bahwa terdapat pengaruh karakteristik syariah marketing terhadap minat menabung pada bank syariah, dalam penelitian ini menjelaskan bahwa penerapkan karakteristik syariah marketing dapat menciptakan dan meningkatkan minat menabung nasabah pada perusahaan tersebut.Penelitian ini tidak sejalan dengan penelitian yang dilakukan oleh (Soegiri, 2019)yang menyatakan bahwa karakteristik syariah marketing tidak berpengaruh terhadap minat menabung.…”

Section: Karakteristik Syariah Marketing Dan Minat Menabung DI Bank S...unclassified

Dapatkah religiusitas memoderasi promosi, karakteristik syariah marketing dan kepercayaan terhadap minat masyarakat menabung di bank syariah?

Zakiyatunnaja¹,

Pratama²

2022

J. Manag. Digit. Bus.

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This study aims to determine the influence of promotion factors, marketing sharia characteristics, and trust in the intention to save in Islamic banks with religiosity as a moderator. This study uses quantitative methods by processing primary data through questionnaires given to the people of Wonosegoro District, Boyolali Regency, who have become customers of Islamic banks. The analytical method used is the MRA (Moderated Regression Analysis) method. Based on the research tests, the results showed that promotion has a negative and insignificant effect on the intention to save. The characteristics of marketing sharia have a positive and significant effect on the intention to save. Trust has a positive and significant effect on the intention to save. The religiosity variable does not moderate promotion, characteristics of Islamic marketing, and belief in the interest in saving.

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Analisis Penerapan Bauran Pemasaran (Marketing Mix) Berbasis Syariah Dalam Meningkatkan Minat Beli Konsumen Pada Produk Nozy Juice Di Kota Banda Aceh

Cited by 4 publications

References 0 publications

The Interest to Buy Home Industry Products of the Baduy Tribe: the Effectiveness of Sharia Marketing Mix and Religiosity

The Interest to Buy Home Industry Products of the Baduy Tribe: the Effectiveness of Sharia Marketing Mix and Religiosity

Entrepreneurial E-Commerce Marketing to Improve the Performance of Micro, Small, and Medium Enterprises (Msmes) in Bandar Lampung City

Dapatkah religiusitas memoderasi promosi, karakteristik syariah marketing dan kepercayaan terhadap minat masyarakat menabung di bank syariah?

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