Analisis Kualitas Produk, Kualitas Layanan Dan Customer Relationship Management Serta Dampaknya pada Kepuasan Peserta BPJS Ketenagakerjaan Kota Makassar.

Bahari, Andi Faisal; Basalamah, Jafar

doi:10.33096/jmb.v6i1.155

Cited by 9 publications

(9 citation statements)

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“…The availability of information services will be in accordance with customer expectations, creating customer emotions and making the right decisions in choosing products. The results of this study support the findings of (Bahari & Basalamah, 2019), which prove CRM has a positive and significant effect on which prove that CRM has a positive and significant effect on satisfaction and loyalty.…”

Section: The Effect Of Customer Relationship Management (Crm) On Cust...supporting

confidence: 88%

The Influence of Bank Image, Accessibility, and Customer Relationship Management on Customer Satisfaction and Loyalty at Islamic Banks in Makassar City

Nur,

Basalamah,

Semmail

et al. 2023

J. Professional Business Review

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Purpose: To test and analyze partially the effect of bank image, accessibility, and customer relationship management on customer satisfaction at Islamic banks in Makassar City. To test and analyze the partial effect of bank image, accessibility, and customer relationship management on customer loyalty through customer satisfaction at Islamic banks in Makassar City. Theoretical framework: To test and analyze partially the effect of bank image, accessibility, customer relationship management, and customer satisfaction on customer loyalty at Islamic banks in Makassar City Design/Methodology/Approach: The population is 145,280 customers, and the sample is 400 customers. Methods of data collection using a questionnaire. The sample collection method is purposive sampling. The analytical method uses the Structural Equation Model (SEM). Findings: The results of the study show that: Bank image, accessibility, and customer relationship management partially have a positive and significant effect on customer satisfaction at Islamic banks in Makassar City. Bank image, customer relationship management, and customer satisfaction partially have a positive and significant effect on customer loyalty at Islamic banks in Makassar City. Research, Practical & Social implications: Accessibility has a positive and insignificant effect on customer loyalty at Islamic Banks in Makassar City. Bank image, accessibility, and customer relationship management partially have a positive and significant effect on customer loyalty through customer satisfaction at Islamic banks in Makassar City. Originality/Value: Loyal customers do not make accessibility the main factor in creating a loyal attitude but prioritize the image of Islamic Banks and Customer Relationship Management as factors that contribute significantly directly to loyalty.

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Section: The Effect Of Customer Relationship Management (Crm) On Cust...supporting

confidence: 88%

The Influence of Bank Image, Accessibility, and Customer Relationship Management on Customer Satisfaction and Loyalty at Islamic Banks in Makassar City

Nur,

Basalamah,

Semmail

et al. 2023

J. Professional Business Review

View full text Add to dashboard Cite

show abstract

“…Consumers will certainly consider the quality of the services provided before using insurance. However, there is one study that supports the results of research conducted by Dan Intan Afryani which shows there is no influence of service factors with insurance ownership because customers look more at the price of insurance first when they want to enroll in an insurance program (Pramudya & Rahmi, 2022;Bahari & Basalamah, 2019;Rangkuti et al, 2022;Rouzaton, 2020).…”

Section: The Influence Of Service Factors On the Interest In Using Bp...mentioning

confidence: 84%

Determinant Factors of Gojek Drivers' Interest in Using Social Security Administrator Employment in Medan City

Nurdiana,

Soemitra,

Daulay

2024

JLS

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The existence of insurance is intended for every individual because every individual has the right to receive guarantees from risks that occur in the future, insurance programs are mandatory for every society. However, it is very unfortunate that there are still many informal workers such as Gojek drivers who do not have life insurance coverage. This research aims to determine the determinant factors of drivers' interest in using Social Security Administrator (BPJS) Employment. The variables used are income, price, information, and service variables which can influence interest in using BPJS Employment. The sample used was 100 respondents. For data processing, researchers are assisted by Smart-PLS. From the test results, the researcher saw that there was a variable influence of income, price and information on interest in using BPJS Employment and the service variable had no positive and significant influence on interest in using BPJS Employment.

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“…Kepuasan pelanggan penting bagi penyedia layanan karena menyampaikan kepuasan mereka kepada pelanggan baru yang potensial dan membangun reputasi penyedia layanan. Semua aktivitas perusahaan pada akhirnya mengarah pada penciptaan nilai bagi pelanggan, yang pada gilirannya mengarah pada kepuasan pelanggan [3]. Loyalitas adalah perbandingan kinerja atau hasil akhir dengan harapan konsumen, yang merupakan tingkat persepsi seseorang.…”

Section: Pendahuluanunclassified

Analisis Pengaruh Sosial CRM Terhadap Loyalitas Customer Pada Layanan Pengguna Aplikasi DANA

Kineber

Gisbu

Salsadila

et al. 2022

mib

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DANA application is one of the digital wallet applications which of course has a function as a tool for making payments. Funds can be used by all ages, besides that, funds are also very much needed today as a digital wallet. Transactions using Dana can be done anywhere, such as shops, restaurants, or online shopping payments. With the development of information technology, Dana is required to always provide services that can complete online transactions. Digital or online transactions have become a part of modern society's life. A good application is an application that can make users satisfied with the services provided because that is the purpose of the Fund Application. The research methodology used is a quantitative survey research method that describes the causal relationship and the effect that occurs between the existing variables using hypothesis testing. Customer Relationship Management (CRM) is a strategy used to analyze data, consolidate, and also obtain data which is then used to interact with customers (Dana application users), with this it will produce a comprehensive view of customers and customer satisfaction on Application services. Fund.

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Analisis Kualitas Produk, Kualitas Layanan Dan Customer Relationship Management Serta Dampaknya pada Kepuasan Peserta BPJS Ketenagakerjaan Kota Makassar.

Cited by 9 publications

References 0 publications

The Influence of Bank Image, Accessibility, and Customer Relationship Management on Customer Satisfaction and Loyalty at Islamic Banks in Makassar City

The Influence of Bank Image, Accessibility, and Customer Relationship Management on Customer Satisfaction and Loyalty at Islamic Banks in Makassar City

Determinant Factors of Gojek Drivers' Interest in Using Social Security Administrator Employment in Medan City

Analisis Pengaruh Sosial CRM Terhadap Loyalitas Customer Pada Layanan Pengguna Aplikasi DANA

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