Analisis Kreatifitas Dan Inovasi Pengusaha Coffee Shop Subsektor Penikmat Kopi Di Pekanbaru

Joesyiana, Kiki; Prihastuti, Asepma Hygi; Sukri, Saipul Al

doi:10.33758/mbi.v14i12.681

Cited by 4 publications

(4 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Researcher from Kiki Joesyiana (2018) The influence of WOM on consumer purchasing decisions on the Shopee online shop media in Pekanbaru, concluding that WOM has a significant influence on consumer purchasing decisions through the Shopee online shop media in Pekanbaru. WOM has a positive contribution to consumer purchasing decisions through the online shop Shopee in Pekanbaru.…”

Section: Word Of Mouth (Wom)mentioning

confidence: 99%

Concurrency of the Experiential Marketing Model to Create Customer Satisfaction

KHARIRI,

MARWAN,

FAJARISMAN

2023

iccd

View full text Add to dashboard Cite

We have surveyed 100 residents of the Royal Sentul Park Apartments, Bogor, West Java, Indonesia. Respondent characteristics based on gender and age in this survey period were dominated by 57% of men and the age of range betwwen 17-55 years old. Respondent’s education level is dominated by D3/S-1, women at 51% and men at 45%. Primary data was obtained by distributing hardcopy questionnaires and Google forms utilized a Likert scale. The Puspose of this research is analyzing Experiential Marketing in creating Customer Satisfaction through Celebrity Endorsements and WOM. Analysis of model equations uses path analysis. The results of the analysis show that the role of Experiential Marketing in creating Consumer Satisfaction has a positive influence both directly and indirectly through Celebrity Endorsement and WOM variables. Celebrity endorsement and WOM are important in advertising to build product recognition, especially for Royal Sentul Park apartments, and also in understanding the functions and characteristics of apartment products for consumers. An endorser is selected from a reference group who is considered to have the ability to act as a role model for the target market and also act as a provider of information, he/she communicates the features or facilities of the benefit value of the apartment product through media technology applications. The role that creates emotional feelings towards an apartment product for consumers in creating pleasant experiences is celebrity endorsement variable. The role that create positive value opinions for apartment products is WOM by utilizing buzzers and social media technology.

show abstract

Section: Word Of Mouth (Wom)mentioning

confidence: 99%

Concurrency of the Experiential Marketing Model to Create Customer Satisfaction

KHARIRI,

MARWAN,

FAJARISMAN

2023

iccd

View full text Add to dashboard Cite

show abstract

“…Bertambahnya jumlah UMKM akan menciptakan lapangan pekerjaan sehingga mengurangi pengangguran dan memberikan kontribusi besar terhadap perekonomian (Hamza & Agustien, 2019). Menurut badan pusat statistik dalam (Joesyiana, 2017) industri rumah tangga adalah kegiatan pengubahan barang dasar menjadi barang jadi atau setengah jadi, dari yang kurang nilainnya menjadi menjadi barang yang lebih tinggi nilainya dengan maksud untuk dijual, dengan jumlah pekerja 1-4 orang.…”

Section: Pendahuluanunclassified

Pelatihan Membuat Akun Toko di Tokopedia pada Pelaku Industri Rumah Tangga (IRT) di Desa Rejomulyo Kota Kediri

Gustiawan

Satriyono

2022

btjpm

View full text Add to dashboard Cite

Usaha Kecil Menengah di kota kediri mulai berkembang dengan munculnya pelaku usaha kecil menengah (UKM) yang menghasilkan olahan-olahan produk selain tahu. Permasalahan muncul ketika pandemi Covid19 melanda dunia, pelaku usaha kecil yang dulunya menjual produknya di kantin-kantin sekolah maupun universitas sekitar tempat tinggal mereka tidak bisa lagi menjual produknya dikarenakan pembelajaran dialihkan menggunakan metode online/daring untuk mencegah penyebaran virus. Pemasaran yang dilakukan hanya melalui status WhatsApp untuk menawarkan produknya setelah itu akan diantar penjual ataupun diambil sendiri oleh pembeli di rumah. Tujuan dari pengabdian masyarakat ini adalah untuk mengenalkan manfaat adanya marketplace (Tokopedia) kepada pelaku industri rumah tangga di Desa Rejomulyo Kota Kediri dan juga membuat akun toko yang terverifikasi di Tokopedia. Metode yang digunakan dalam pengabdian masyarakat adalah metode pelaksanaan, yang terdiri dari tahap persiapan, tahap input, dan tahap proses. Kegiatan dilaksanakan pada bulan November 2021, diawali dengan menanyakan permasalahan pemasaran yang biasanya dilakukan, pemberian kuesioner (pre-test), sosialisasi pengenalan marketplace dan cara membuka akun toko di Tokopedia, dan pemberian kuesioner (post-test). Hasil dari kegiatan pengabdian masyarakat ini adalah para mitra ternyata belum memahami mengenai manfaat berjualan di toko online, selain itu mereka juga harus dibimbing secara perlahan untuk memanfaatkan teknologi di usahanya. Kesimpulannya adalah para mitra harus didampingi secara maksimal dan bertahap untuk bisa menggunakan teknologi dan memanfaatkannya untuk menunjang usahanya. Small and Medium Enterprises in kediri city began to develop with the emergence of small and medium enterprises (SMEs) that produce processed products in addition to tofu. Some types of food and beverage products that began to appear are processed products of chips, such as intestinal chips, breadfruit chips, mbothe chips. One area with several household industry players engaged in food and beverage is the village of Rejomulya Kediri City. Problems arise when the Covid19 pandemic hits the world. Small businesses that used to sell their products in school canteens and universities around where they live can no longer sell their products because learning is diverted using online methods to prevent the spread of the virus. Marketing that is done only through WhatsApp status to offer the product will be delivered by the seller or taken by the buyer at home. This community service aims to introduce the marketplace (Tokopedia) to household industry players in Rejomulyo Village, Kediri City. After participating in the training, it is expected that business actors understand the benefits of selling their products in the marketplace and can open a store account on Tokopedia. The method used in community service is the implementation method, which consists of the preparatory stage, the input stage, and the process stage. The activity began by asking about marketing problems that are usually done, giving questionnaires (pre-test), socializing the introduction of the marketplace and how to open a store account on Tokopedia, and giving questionnaires (post-test). This community service activity results in the partners not understanding the benefits of selling in online stores. Besides, they must also be guided slowly to utilize technology in their business. The conclusion is that partners must be accompanied optimally and gradually to be able to use technology and use it to support their business.

show abstract

“…Innovation is creativity that is translated into something that can be implemented and provides benefits and added value to the resources we have (Joesyiana, 2020). So that to be able to innovate requires creative intelligence.…”

Section: Innovationmentioning

confidence: 99%

BUSINESS INNOVATION IN MICRO, SMALL, MEDIUM ENTERPRISES (MSMEs) (CASE STUDY ON PUTZA COFFEE SHOP)

Risnawati

Fauzar

Rahman

et al. 2022

ICEB

View full text Add to dashboard Cite

(MSMEs) as a strategic force in accelerating regional development. In this connection, especially the micro business sector indeed occupies a strategic position in development as a safety belt, because the growth of MSMEs is increasing every year. Micro, Small and Medium Enterprises have an important position, not only in the absorption of labor and the welfare of the people in the regions, in many ways they become the glue and blocker of social problems. In this regard, efforts are needed to foster a conducive climate for the development of MSMEs in accelerating regional development. Placing micro, small and medium enterprises as the main target of development must be based on commitment and good coordination between the government, businessmen and non-business institutions and the local community by implementing an aggressive strategy based on economic networks (Partnerships); Developing micro, small and medium enterprises as a whole by how to provide positive and real support for the development of human resources (entrepreneurship training), technology, information, access to financing and marketing, Expansion of the export market, is an indicator of success in building a people-based business climate.

show abstract

Analisis Kreatifitas Dan Inovasi Pengusaha Coffee Shop Subsektor Penikmat Kopi Di Pekanbaru

Cited by 4 publications

References 0 publications

Concurrency of the Experiential Marketing Model to Create Customer Satisfaction

Concurrency of the Experiential Marketing Model to Create Customer Satisfaction

Pelatihan Membuat Akun Toko di Tokopedia pada Pelaku Industri Rumah Tangga (IRT) di Desa Rejomulyo Kota Kediri

BUSINESS INNOVATION IN MICRO, SMALL, MEDIUM ENTERPRISES (MSMEs) (CASE STUDY ON PUTZA COFFEE SHOP)

Contact Info

Product

Resources

About