Abstract:Colorism is the different manner that a person gets based on skin color. This research aims to find out how many messages contain colorism messages on YouTube channel Gitasav entitled "Ketika Warna Kulit Bikin Hidup Sulit" | Beropini Episode 59. This research uses content analysis of the Holsty model theory and Lasswell theory. This research uses quantitative methods through descriptive content analysis design. This research uses descriptive statistics that aim to describe how many colorism messages appear on … Show more
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