Abstract:Pertumbuhan pasar modern di Indonesia terjadi begitu cepat. Pertumbuhan pasar modern tidak hanya terjadi di wilayah perkotaan namun telah sampai ke pedesaan. Industri ritel modern (modern trade) untuk kategori fast moving consumer goods (FMCG) di Indonesia tumbuh rata-rata 10,8% pada 2015, dengan pertumbuhan tertinggi terjadi di segmen minimarket sebesar 11% dan super/hypermarket sebesar 10,6%. Metode penelitian bersifat deskriptif kuantitatif dengan alat analisis mean (rata-rata). Jumlah sampel yang digunaka… Show more
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