Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Produk pada McDonald’s di Jatiasih Bekasi

Basith, Abdul; Fadhilah, Faris

doi:10.29244/jmo.v9i3.28224

Cited by 10 publications

(11 citation statements)

References 1 publication

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“…Adequate policies to help secure the food prices are undoubtedly required to maintain proper stable food consumption and purchase in rural areas. This finding was contrary to a study by (Basith & Fadhilah, 2019) that showed that living location did not implicate consumer purchasing decisions.…”

Section: Factors That Influenced the Household Consumption Decision O...contrasting

confidence: 99%

The Household Consumption Decision of Staple Food Purchase in the Midst the Covid-19 Pandemic

Zainuddin

Wibowo

Suciati

et al. 2022

SOCA

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Covid-19 has brought surprising changes in the household behavior pattern and decision-making process in consuming food. Therefore, this study aimed to (1) identify household consumption pattern and purchase behavior due to the dynamics of supply shock during the Covid-19 pandemic and (2) analyze factors that influence household consumption decisions on food purchase during the Covid-19 pandemic. One hundred participants from Kaliwates and Sumbersari District, Jember Regency, had recruited by the cluster sampling technique. These districts were purposively selected as the study locations. Data were analyzed using logit analysis. Findings reported that variable of price, income, age, and residence dummy had significantly influenced the household consumption decision on food purchase during the pandemic at the level of=20%. Secure staple food stock is required, recalling the evidence that no significant change in the food consumption patterns documented in this study

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Section: Factors That Influenced the Household Consumption Decision O...contrasting

confidence: 99%

The Household Consumption Decision of Staple Food Purchase in the Midst the Covid-19 Pandemic

Zainuddin

Wibowo

Suciati

et al. 2022

SOCA

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“…Penelitian serupa dilakukan oleh Nasution & Putri (2018) memiliki hasil yang berbeda, faktor yang dapat memberikan pengaruh terhadap keputusan pembelian online, yaitu kemudahan, gaya hidup, dan harga. Serta penelitian Basith & Fadhilah (2018) menunjukkan faktor yang mempengaruhi keputusan pembelian produk oleh konsumen McDonald's, yaitu faktor pengaruh lingkungan, kebiasaan individu, bauran promosi produk, aktifitas, waktu, daya tarik produk, asumsi pribadi, keunikan produk, pengetahuan, dan kondisi fisik.…”

Section: Pendahuluanunclassified

Analisis faktor yang mempengaruhi keputusan pembelian pada Bro D Towing Service Surabaya

Hamiseno

Purwanto

2022

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Electronic word of mouth and advertising effectiveness are variables that can influence consumer purchasing decisions. This study aims to examine the concept of electronic word of mouth and the effectiveness of advertising on purchasing decisions at Bro D Towing Service which experienced a decline in sales in the last four months in 2021. The research method used was quantitative methods. The population in this study are consumers who have used the services of Bro D Towing Service Surabaya who have seen Bro D Towing Service Surabaya advertisements on social media, while the sample in this study was taken from a population of 65 respondents. with data analysis techniques using structural equation modeling and Partial Least Square (PLS) as analysis tools. The results of this study are known Electronic Word Of Mouth and the effectiveness of advertising have an effect on purchasing decisions. This means that the reviews on Google Business on Bro D Towing Service Surabaya influence consumers to make purchasing decisions and if an advertisement can be reached and accepted by all consumers, the advertisements that have been carried out by Bro D Towing Service Surabaya are effective and these consumers will always make decisions. to make a purchase.

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“…Sebanyak 70 persen responden berjenis kelamin perempuan, hal ini sejalan dengan penelitian yang dilakukan oleh Fitriani (2019) yang menjelaskan bahwa kaum perempuan memiliki kecenderungan lebih mudah mengambil keputusan pembelian untuk produk dan dikuatkan Basith and Fadhilah (2019) meskipun berbeda dengan hasil penelitian dari Sosianika dan Juliani (2017) bahwa tidak terdapat perbedaan perilaku pembelian impulsif berdasarkan jenis kelamin. Jenis kelamin lakilaki yang memberikan respon sebesar 30% dari total responden.…”

Section: Penyajian Data Analisis Strata Produk Dan Analisis Pesaing P...unclassified

Implementasi Penguatan Destinasi Pariwisata Daerah Melalui Analisis Strata Dan Pesaing Produk Unggulan Kota Pekalongan

Prasetyo¹

2021

JLKP

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The purpose of research to determine and analyze the strata of the featured products and competitor products of tourism in Pekalongan City, your next destination compile Options policy recommendations to the Government of Pekalongan City. The Research location in the City of Pekalongan, research time is June through November 2021 with descriptive esploratif include qualitative and quantitative as a method of research. Sources of secondary data from the Department and the Agency Pekalongan City Government and relevant stakeholders, the primary data obtained through questionnaires open about the featured product a total of 132 respondents and the questionnaire analysis of 56 respondents with Likert scale. Tools of analysis using Three Level of Product and the Five Forces. The result strata of the products featured Pekalongan Batik as a core product, Whether as actual product and tauto, coffee as the augmented product. Analysis of the products featured with Three Level of Product to obtain a score of 5-7 points explain that a superior product is still on the conditions are like within the parameters of the analysis. For the analysis of Five Forces, resulting parameters of the Incoming Threats 6,48 points, barriers to entry 6,39 points, the Power of Suppliers to 6.16 points, the Power of Buyers of 6.08 points and the Threat of Substitute 6,22 points explain that the featured products in support of the tourism is still very in need of strengthening of the various sides. The implications of this research explain that to encourage the increase of tourism in the City of Pekalongan needed the support of the flagship product primarily on the strengthening of the Attributes, product support Services, product lines, product mix, service of the seller/supplier/ entrepreneurs to featured products. In addition, the product offerings, government policy, labor, quality demands, stdanardisasi and the price still requires improvement in order to become a superior product that supports tourism

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Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Produk pada McDonald’s di Jatiasih Bekasi

Cited by 10 publications

References 1 publication

The Household Consumption Decision of Staple Food Purchase in the Midst the Covid-19 Pandemic

The Household Consumption Decision of Staple Food Purchase in the Midst the Covid-19 Pandemic

Analisis faktor yang mempengaruhi keputusan pembelian pada Bro D Towing Service Surabaya

Implementasi Penguatan Destinasi Pariwisata Daerah Melalui Analisis Strata Dan Pesaing Produk Unggulan Kota Pekalongan

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