Analisis Faktor-Faktor Yang Mempengaruhi Keberhasilan Berwirausaha Industri Percetakan (Studi Kasus Wirausaha Industri Percetakan Di Kota Jambi)

Abstract

ABSTRACT
 This study aims to determine the factors that influence the success of the Printing Industry business in Jambi City. The population in this study was the printing industry entrepreneur with 55 respondents. Sample collection was carried out by distributing questionnaires with census techniques to 55 entrepreneurs who already have a printing industry in the city of Jambi. This research uses Multiple Linear Regression analysis tools. The results showed that the factors that had a significant influence were the Marketing and Sales Factors, and Government Regulation Factors. Factors that did not have a significant effect were Opportunity Factor, Human Factor (HR), Financial Factor, Organizational Factor, Planning Factor, Business Management Factor, Administrative Factor, and Business Record Factor. And the most dominant factor is the Marketing and Sales Factor. With good marketing and large sales, business success will be even greater.
 Keywords: Business Success, Printing Industry.

Why do Asnaf Entrepreneurs Become Successful? The Role of Intention, Opportunity, and Resources

“…It is consistent with the theory of opportunity identification and development developed by Ardichvili et al (2003) that the greater the number of opportunities, the higher the probability of success. The results of this study are also in line with the results of research conducted (Lee and Yang (2013), (Limsong et al 2017), andHermansyah andDahmiri (2020) that the opportunity variable is the primary driver of success and opportunity has a positive effect on business results.…”

“…The examination results directed by Lee and Yang, 2013) and Limsong et al (2017) on the chance variable show that chance is the essential driver of business achievement. Besides, the most recent exploration directed by Hermansyah and Dahmiri (2020) found that possibilities emphatically influence business results. Therefore, as needs are, considering the discussion above, we hypothesize that opportunity positively affects the success of aṣnāf entrepreneurs (H2).…”

Strategi Peningkatan Pendapatan Usaha Kecil Galeriku Printing Dan Kue Cincin Kalimantan

“…Banyak sekali berbagai jenis dan teknik cetak yang digunakan oleh para usaha percetakan mulai dari yang sederhana hingga yang canggih karena teknologi cetak mengalami perkembangan yang signifikan sesuai dengan zamannya. Desain grafis, sablon dan percetakan merupakan salah satu bentuk usaha yang menjanjikan yang dapat memberikan peluang dan keuntungan bagi masyarakat, terutama saat adanya pemilihan kepala daerah (Hermansyah & Dahmiri, 2019: Rini et al, 2020: Sukma et al, 2022.…”

Analisis Faktor Yang Berpengaruh Dalam Peningkatan Keberhasilan Usaha Mikro Kecil Menengah (Umkm)

“…Hasil temuan penelitian Nuryatimah & Dahmiri (2021) menunjukkan bahwa kompetensi SDM berpengaruh positif terhadap keberhasilan usaha. Namun, temuan penelitian Hermansyah & Dahmiri (2019) menyatakan hal yang berbeda, kompetensi SDM tidak memiliki pengaruh positif terhadap keberhasilan usaha.…”

“…Hasil penelitian Dewi (2022) menunjukkan adanya hubungan positif antara kompetensi dengan keberhasilan usaha, yang mengindikasikan bahwa semakin baik kompetensi SDM, maka potensi keberhasilan usaha akan meningkat. Namun, penelitian Hermansyah & Dahmiri (2019) menemukan hasil yang berbeda, yaitu tidak ada hubungan negatif antara kompetensi SDM terhadap keberhasilan usaha.…”