Analisa Pengaruh Daya Tarik Promosi, Persepsi Kemudahan, Persepsi Manfaat, Persepsi Keamanan Terhadap Minat Penggunaan E-Wallet

Sari, Mia Andika; Listiawati, Rodiana; Novitasari, Novitasari; Vidyasari, Rahmanita

doi:10.32722/eb.v18i2.2493

Cited by 11 publications

(12 citation statements)

References 2 publications

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“…In contrast, the less attractive and the fewer the promotions held, the lower the intention. Sari et al (2020) proved it by revealing that more promotions would increase the use of e-wallet. It is in line with Venkatesh et al (2003) in UTAUT that promotions can be part of social influence relating to the extent to which individuals feel important to make use of the technology caused by the promotions.…”

Section: Promotionsmentioning

confidence: 95%

Determinants of the intention to continue using e–wallet during the covid–19 pandemic

Rahayu

Prasetyatama

2021

JCA

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Information technology has grown rapidly; one of the industry's products in the trend in Indonesia is e-wallet, such as OVO and DANA. This research study aims to find out the empirical evidences regarding the perceived risks, reputations, service features, and promotions on the intention to use e-wallet with experiences as the moderating variable. The data used in this research is primary data obtained from online questionnaire sent to 160 respondents -university students in the Special Region of Yogyakarta Indonesia, selected by using purposive sampling method. Data analysis is carried out using multiple regression. The research findings reveal that reputations and service features have a positive and significant influence on the intention to use e-wallet, while perceived risks and promotions do not influence the intention to use ewallet. Furthermore, experiences do not influence of perceived risks, reputations, service features, and promotions on the intention to use ewallet.

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Section: Promotionsmentioning

confidence: 95%

Determinants of the intention to continue using e–wallet during the covid–19 pandemic

Rahayu

Prasetyatama

2021

JCA

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“…Hasil penelitian Sariningsih (2019) juga nenunjukkan bahwa daya tarik promosi, kualitas produk, harga berpengaruh signifikan terhadap minat beli notebook asus. Hal ini juga sejalan dengan penelitian yang dilakukan oleh sari yang menyatakan bahwa daya tarik promosi berpengaruh secara positif dan signifikan terhadap minat menggunakan sebuah E-wallet (Sari et al, 2019). Begitu juga dengan hasil penelitian Kusumaningrum & Wachyun, (2020) Diketahui bahwa variabel yang mempunyai pengaruh lebih besar yaitu daya tarik promosi dengan nilai koefisien sebesar 0,50 sedangkan pengetahuan produk hanya 0,38.…”

Section: Mahasiswa Universitas Negeri Padangunclassified

Pengaruh Pengetahuan Produk dan Daya Tarik Promosi terhadap Minat Menggunakan Go-pay pada Kalangan Mahasiswa

Susanti

Rahmidani

2022

JMPE

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The purpose of this study was to determine the effect of product knowledge and promotional attractiveness on interest in using Go-pay among Universitas Negeri Padang students. This type of research is causative. The population in this study were Universitas Negeri Padang students. The number of research samples was 96 people and selected using the purposive sampling technique. The data used is the type of primary data obtained through distributing questionnaires to Universitas Negeri Padang students with predetermined criteria. The analytical method used is multiple regression analysis using SPSS 16. The results show that (1) product knowledge has a significant effect on interest in using Go-pay, (2) Promotional attractiveness has a significant effect on interest in using Go-pay. Keywords : product knowledge, promotional appeal, interest

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“…Sehingga apabila persepsi kemanfaatan e-wallet meningkat ataupun menurun maka akan diikuti dengan peningkatan maupun penurunan minat terhadap minat penggunaan e-wallet. Hasil ini sejalan dengan penelitian yang telah dilakukan sebelumnya oleh Sari et al (2018)…”

Section: Persepsi Kemanfaatan Berpengaruh Positif Terhadap Minat Meng...unclassified

Pengaruh Kemudahan Penggunaan, Kemanfaatan, Risiko, dan Kepercayaan terhadap Minat Menggunakan E-wallet pada Generasi Milenial Kota Semarang

Rodiah

Melati

2020

Jour. Eco. Edu. Entr

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Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kemudahan penggunaan, persepsi kemanfaatan, persepsi risiko, dan kepercayaan terhadap minat menggunakan e-wallet pada generasi milenial Kota Semarang. Berdasarkan TAM (Technology Acceptance Model) persepsi kemudahan penggunaan, persepsi kebermanfaatan, dan variabel lain yang dalam penelitian ini yaitu persepsi risiko dan kepercayaan merupakan konstruk yang mempengaruhi minat dalam penerimaan individu terhadap teknologi baru. Populasi dalam penelitian ini adalah generasi milenial pengguna e-wallet di Kota Semarang. Sampel dalam penelitian ini berjumlah 160 orang. Teknik sampling yang digunakan yaitu incidental sampling. Penelitian ini menggunakan pendekatan kuantitatif. Metode pengumpulan data menggunakan kuesioner dan wawancara. Hasil penelitian menunjukkan bahwa persepsi kemudahan penggunaan berpengaruh positif terhadap minat menggunakan e-wallet. Persepsi manfaat berpengaruh positif terhadap minat menggunakan e-wallet. Persepsi risiko berpengaruh negatif terhadap minat menggunakan e-wallet. Kepercayaan berpengaruh positif terhadap minat menggunakan e-wallet. Persepsi kemudahan penggunaan, persepsi kemanfaatan, persepsi risiko, dan kepercayaan secara bersama-sama berpengaruh signifikan terhadap minat menggunakan e-wallet. Abstract This study aims to determine the effect of perceived ease of use, perceived usefulness, perceived risk, and trust in the interest in using e-wallet in the millennial generation of Semarang City. Based on the TAM (Technology Acceptance Model) perceptions of ease of use, perceived usefulness, and other variables in this study namely risk perception and trust are constructing that influence interest in individual acceptance of new technologies. The population in this study is the millennial generation of e-wallet users in the city of Semarang. The sample in this study amounted to 160 people. The sampling technique was incidental sampling. This study uses a quantitative approach. Methods of data collection using questionnaires and interviews. The results showed that perceived ease of use had a positive effect on interest in using an e-wallet. Perceived usefulness has a positive effect on interest in using an e-wallet. Perceived risk negatively influences the interest in using an e-wallet. Trust has a positive effect on your interest in using an e-wallet. Perceived ease of use, perceived usefulness, perceived risk, and trust together have a significant effect on interest in using an e- wallet

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Analisa Pengaruh Daya Tarik Promosi, Persepsi Kemudahan, Persepsi Manfaat, Persepsi Keamanan Terhadap Minat Penggunaan E-Wallet

Cited by 11 publications

References 2 publications

Determinants of the intention to continue using e–wallet during the covid–19 pandemic

Determinants of the intention to continue using e–wallet during the covid–19 pandemic

Pengaruh Pengetahuan Produk dan Daya Tarik Promosi terhadap Minat Menggunakan Go-pay pada Kalangan Mahasiswa

Pengaruh Kemudahan Penggunaan, Kemanfaatan, Risiko, dan Kepercayaan terhadap Minat Menggunakan E-wallet pada Generasi Milenial Kota Semarang

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