2021
DOI: 10.1111/bjop.12497
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An unintended consequence of social distance regulations: COVID‐19 social distancing promotes the desire for money

Abstract: Social distance regulations have been widely adopted during the global COVID‐19 pandemic. From an evolutionary perspective, social connection and money are interchangeable subsistence resources for human survival. The substitutability principle of human motivation posits that scarcity in one domain (e.g., social connection) could motivate people to acquire or maintain resources in another domain (e.g., money). Two experiments were conducted to test the possibility that COVID‐19 social distancing enhances the d… Show more

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Cited by 8 publications
(9 citation statements)
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“…Interventions that are community-led are more likely to increase public support for and adoption of social distancing. Notably, ways to maintain social connexion should be considered when promoting social distancing, because distancing behaviours during the pandemic have led to a decline in social connexions that are linked to poor mental health and increased desire for material wealth ( 64 ).…”
Section: Discussionmentioning
confidence: 99%
“…Interventions that are community-led are more likely to increase public support for and adoption of social distancing. Notably, ways to maintain social connexion should be considered when promoting social distancing, because distancing behaviours during the pandemic have led to a decline in social connexions that are linked to poor mental health and increased desire for material wealth ( 64 ).…”
Section: Discussionmentioning
confidence: 99%
“…Even though this encourages people to assemble, certain circumstances are expected to cause people to avoid others (Shiota et al, 2021). When individuals view others as a risk factor, they may feel compelled to maintain a social distance (Lee et al, 2021). Puzakova & Kwak (2017) discovered that consumer preference for products declined when they felt socially crowded (Puzakova & Kwak, 2017).…”
Section: Implications Of the Studymentioning
confidence: 99%
“…Identical gender proportions between the two study conditions allowed us to control gender differences in pain perception. Following Bargh, Gollwitzer, Lee‐Chai, Barndollar, and Troetschel ( 2001 ), we employed a Chinese glossary‐search task to prime for COVID‐19 social distancing (Lee, Chen, Wu, & Chiou, 2021 ). Participants were instructed to search for seven target terms embedded in a 9 × 9 array of Chinese characters.…”
Section: Experiments 1: Covid‐19 Social Distancing and Physical Pain Perceptionmentioning
confidence: 99%
“…They were further told that the filler task was administrated to ensure that they had returned to the baseline level before the actual pain sensitivity task began. The emotional‐event recollection technique (Chao, Chen, & Chiou, 2011 ; Leith & Baumeister, 1996 ) was employed to prime social distancing experiences (e.g., Chang, Wu, & Chiou, 2021 ; Lee et al., 2021 ). Participants under the social distancing condition were instructed to recall a salient and impressive event that made them feel physically distanced caused by the government’s social distance regulations around COVID‐19.…”
Section: Experiments 2: the Link Between Covid‐19 Social Distancing And Pressure Pain Thresholdmentioning
confidence: 99%