“…Among these approaches, here called methods, techniques and tools for innovation (MTT-I), are included brainstorming, morphological analysis, focus groups, concept testing, scenarios, return on investment (D'Alvano & Hidalgo, 2012;Nijssen & Lieshout, 1995). Other terms are used to refer to the MTT -tools (Coulon, Ernst, Lichtenthaler, & Vollmoeller, 2009;Hidalgo & Albors, 2008;Nijssen & Frambach, 2000); tools and techniques (Fleisher, 2006;Igartua, Garrigós, & Hervas-Oliver, 2010); methods (Lichtenthaler, 2005); models and methods (Nijssen & Lieshout, 1995). Analysis of the work related to the subject shows a confusion in the terminology (Phaal et al, 2012), since authors do not seek to explain the conceptual and operational differences, even when using two terms to name the approaches.…”