An Overview Malaysia as a Hub of Planting Prophetic Fruits

Kamarubahrin, Aimi Fadzirul; Haris, Asmaddy; Shukor, Syadiyah Abdul; Daud, Siti Nurazira Mohd; Ahmad, Nursilah; Zulkefli, Zurina Kefli @; Muhamed, Nurul Aini; Qadir, Abu Hassan Makmun Abdul

doi:10.26480/mjsa.01.2019.13.19

Cited by 10 publications

(5 citation statements)

References 16 publications

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“…, 2021). In addition, a continuous effort has been exerted to develop the rural areas by emphasizing on tropical fruits plantation (Kamarubahrin et al., 2019). This is consistent with the health-conscious trend among Malaysian (Durai, 2019).…”

Section: Introductionmentioning

confidence: 99%

Cultivating loyalty in fast food through marketing cues

Hassan,

Lim,

Rahman

2023

APJML

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PurposeCultivating customer loyalty is extremely crucial for fast-food players to remain competitive in the industry. This research is discovering the path to cultivate customer loyalty through experience that is built based on auditory, gustatory, haptic, olfactory and visual cues.Design/methodology/approachQuantitative research has been conducted by distributing survey questionnaires to customers at selected fast-food restaurants in urban areas. The collected data has been analyzed by descriptive and structural equation modeling analysis.FindingsThe customers' loyalty to fast food can be cultivated through gustatory, haptic and olfactory cues. However, auditory and visual are not functioning as marketing cues to cultivate customer loyalty.Practical implicationsThe fast-food players may emphasize gustatory, haptic and olfactory marketing cues to cultivate customer loyalty. These cues can be shared through experience.Originality/valueThis study has discovered the potential ways to cultivate customer loyalty in dining at fast-food restaurants within the Malaysian market.

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Section: Introductionmentioning

confidence: 99%

Cultivating loyalty in fast food through marketing cues

Hassan,

Lim,

Rahman

2023

APJML

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“…Malaysia is one of the world's leading exporters of tropical fruits. Malaysia, as the world's largest producer of durian, mangosteen, and starfruit, produced 1.49 million metric tonnes in 2017 and exported roughly 268,400 metric tonnes [1] . Fruits were the most often purchased organic DOI: https://doi.org/10.30564/jeisr.v4i1.4585 food by Malaysian consumers, according to a survey done by Wong & Aini in Klang Valley [2] .…”

Section: Introductionmentioning

confidence: 99%

3D Reconstruction of Fruit Shape based on Vision and Edge Sections

Kamarudin

Lam

Azmi

et al. 2022

j. of electron. & inf. syst.

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The fruit industry has been known as one of the largest businesses in Malaysia, where most of the fruits pass through the peeling process well in advance before the final product as juice in a bottle or slices in a can. The current industrial fruit peeling techniques are passive and inefficient by cutting parts of the pulp of the fruit with peels leading to losses. To avoid this issue, a multi-axis CNC fruit peeler can be used to precisely peel the outer layer with the guidance of a 3D virtual model of fruit. In this work, a new cost-effective method of 3D image reconstruction was developed to convert 36 fruit images captured by a normal RGB camera to a 3D model by capturing a single image every 10 degrees of fruit rotation along a fixed axis. The point cloud data extracted with edge detection were passed to Blender 3D software for meshing in different approaches. The vertical link frame meshing method developed in this research proved a qualitative similarity between the output result and the scanned fruit in a processing time of less than 50 seconds.

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“…As in 2017, pumpkin plantations in Malaysia are mostly located in Kelantan, Terengganu, and Pahang, covering around 1531.36 hectares of the pumpkin-producing area [5]. Kamarubahrin [6] studied Malaysia's overview as prophetic fruits planting hub and reported that Malaysia grows up its pumpkin with considerably large areas of production to meet the increasing global demand. However, pumpkin is still considered an underutilized crop in Malaysia.…”

Section: Introductionmentioning

confidence: 99%

Value-Added Products from Pumpkin Wastes: A Review

Nor Alia Najihah Md Noh,

Karim,

Siti Radhiah Omar

2022

MJoSHT

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Conversion of agricultural residues into valuable products has become an important study in the industry. Generally, they are made up of lignocellulose biomass which requires a particular method such as pretreatment to enhance the desired yield to produce the end product. However, pumpkin is commercialized in very little way in Malaysia, and their processing generates tons of seeds and peels as byproducts. Not to mention the fact that pumpkin wastes have many beneficial nutrients and dry matter that can be utilized in many ways. Pumpkin peel is particularly rich in glucose content and can be converted through several main steps in bioethanol production; pretreatment, enzymatic saccharification, and fermentation which usually uses fungi to obtain fermentable sugar and followed by distillation. Furthermore, bioactive compounds such as carbohydrate, protein, minerals, fatty acid and a significant value on antioxidant compounds like tocopherol, phenols and carotenes are also found in pumpkin seed. On top of that, pumpkin seeds and peels contain quite an amount of pectin that can be extracted through acid hydrolysis and have great potential as gelling agents and thickeners in the food industry as an alternative source from the commercial pectin. These have proven that the usage of pumpkin residuals not only it can provide good benefits to human, in fact, various valuable products can be produced in a cheaper and sustainable way.

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An Overview Malaysia as a Hub of Planting Prophetic Fruits

Cited by 10 publications

References 16 publications

Cultivating loyalty in fast food through marketing cues

Cultivating loyalty in fast food through marketing cues

3D Reconstruction of Fruit Shape based on Vision and Edge Sections

Value-Added Products from Pumpkin Wastes: A Review

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