“…Hoskisson, Eden, Lau, and Wright (2000) made it clear that there are some issues faced by researchers in the strategy field of emerging countries such as, challenge in investigating subjects randomly, and representatively; difficulty in gaining access to top managers; lack of trust between researchers and respondents. Indeed, many literatures from developing countries, such as Pakistan and India, reported similar results (Ali, Peters, & Lettice, 2012;Aslam, Blome, Roscoe, & Azhar, 2018;Ryan & Tipu, 2013). For example, Aslam et al (2018) who collected data in Pakistan reported that the response rate was only 8.2%.…”