“…Since for-profit organisations place, among other, emphasis on profit, socially responsible behaviour of these organisations should not bypass organisation goals such as increasing the number of customers, more significant market share, building customer loyalty, improving the organisation's competitiveness, the possibility of using government co-financing, better innovation condition, better (financial) performance of the organisation, prominent name of the organisation, greater credibility of the organisation etc. (Bigné et al, 2012;Boehe and Barin Cruz, 2010;Briones Peñalver et al, 2018;Cegarra-Navarro et al, 2019;Dean and Suhartanto, 2019;Flammer, 2018;Flammer and Kacperczyk, 2016;Guerrero-Villegas et al, 2018;Hillestad et al, 2010;Jesús et al, 2016;Jiménez-Parra et al, 2018;Luo and Bhattacharya, 2006;Luo and Du, 2015;Maqbooln and Zameern, 2018;Pahlevi and Suhartanto, 2020;Tsai et al, 2008;Walsh et al, 2003). This is possible to achieve by following ISO 26000 principles (ISO, 2010), by developing appropriate values and competences (Štrukelj et al, 2020; 2020a) and by using systems and cybernetic thinking (Štrukelj et al, 2019), e.g.…”