An onion ring framework for developing and assessing mobile commerce security

Wei, June; Liu, Lai C.; Koong, Kai S.

doi:10.1504/ijmc.2006.008605

Cited by 28 publications

(12 citation statements)

References 12 publications

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“…The emergence of the wireless networks and immense technological diffusion has dramatically transformed the human life toward latest means of technology decades ago. The widespread e-adoption among consumers creates new opportunities for the organizations to communicate the product information in a fast and effective way (Wei et al, 2006;Smutkupt et al, 2010;Persaud and Azhar, 2012). In contrast, understanding the consumers' buying behavior is critical for the organizations to seize superior market attention.…”

Section: Introductionmentioning

confidence: 99%

Achieving consumers’ attention through emerging technologies

Waheed

Yang

2018

BJM

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Purpose The purpose of this paper is to investigate the relationship between e-marketing (eM) and consumers’ buying behavior particularly exploratory buying behavior tendencies (EBBT) with moderating effect of a gender in the context of China. Design/methodology/approach Structural equation modeling using SPSS/AMOS was majorly applied to ascertain the relationship and hypotheses testing. First, the correlation of eM toward EBBT is examined using five factors: internet marketing (IM), e-mail marketing (EMa), intranet marketing (IMa), extranet marketing (EM), and mobile marketing (MM). Second, the relationship of each dimension of the eM model is determined autonomously to ensure the importance of such emerging technologies in marketing communications. Third, the effect of gender as a moderator is measured. To this end, primary data were collected through random distribution of the questionnaires among 1,600 consumers particularly students of the universities between February 2016 and August 2016 within North China. Findings The findings revealed that eM has a significant correlation on consumers’ EBBT. The comprehensive analysis of each factor of eM, i.e., IM, EMa, IMa, EM, and MM is positively correlated to EBBT. The present study revealed that gender did not moderate among the relationships of eM and EBBT. Additionally, study furnishes practical directions on how managers can utilize such emerging and revolutionary technologies in marketing activities to probe, understand, and reinforce consumers’ buying behavior. Research limitations/implications The research has limitations related to geographical location and sample size which thus limits the widespread generalization. Practical implications This study affirmed that organizations must engage the consumers using such technologies that are more likely acceptable by consumers in the present customer-oriented and digital era. The marketers must engage consumers the way they wish to be engaged by developing appropriate promotional strategies. The study provides possible implications both theoretical and managerial along with a contribution to the literature of eM and consumers’ buying behavior. Social implications Understanding the emerging technologies may furnish valuable insights for individuals to work well within Chinese SMEs. Originality/value The topic of eM has acknowledged as an evolving concept which is gaining an intense concern of both academician and practitioners. Therefore, more research mainly empirical work is still needed to probe the insights of eM across the globe. This study attempts to fulfill such need with empirical evidence together with an in-depth examination of eM determinants, collectively and autonomously.

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Section: Introductionmentioning

confidence: 99%

Achieving consumers’ attention through emerging technologies

Waheed

Yang

2018

BJM

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“…Therefore, experts have suggested more studies be undertaken to understandbetter the consequences of utilizingm-devices as part of future marketing projects (El-Gohary, 2012;Persaud & Azhar, 2012;Schooley et al, 2016;Varnali &Toker, 2010;Wei, Liu, & Koong, 2006). Since consumers use mobile devices in increasing numbers, there are massive opportunities for organizations to disseminate product information anytime, anywhere, and widely (Coviello et al, 2001;Brodie et al, 2007).…”

Section: Figure 1 Study Framework and Hypotheses Formationmentioning

confidence: 99%

Reinforcing Consumers’ Impulsive Buying Tendencies through M-Devices and Emails in Pakistan

Waheed

Yang

Webber

2018

IJIKM

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Aim/PurposeThe current study investigates the relationship between mobile and email marketing and consumer impulse buying tendencies in Pakistan. BackgroundTechnology has become a primary driver for all business operations, which has dramatically transformed the wireless communications marketing paradigm. However, researchers have claimed that further inquiry is still needed to explore the role that distinct and emerging global technologies have on marketing communication strategies. This study explores the linkage of mobile and email marketing on consumers' impulse buying behavior in Pakistan.

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“…This method is 'the weighted scoring method' which is a tool that provides a systematic process for selecting a system based on many criteria. This method is being used in project management in order to assess and choose the best project that suits the organisation (Schwalbe, 2007) as well as in the previous research (Wei, Liu and Koong, 2006). It is believed that this technique could be used to evaluate the e-government systems as well.…”

Section: Proposed Assessmentmentioning

confidence: 99%

E-government effectiveness: a rocket model of contributing user-related factors

Merhi

Koong

2016

IJSS

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This paper proposes an extended and holistic model of e-government effectiveness and user factors in the areas of technology acceptance model, contingency theory, and general systems theory used as the basis for the development of the 'Rocket Model' to demonstrate how e-government initiatives can be effective. The model is validated using two methods: (1) well established theories and (2) the five component model of an information system. A quantitative tool based on weighted scores is also used to assess the model and demonstrate its usefulness for best practices.

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An onion ring framework for developing and assessing mobile commerce security

Cited by 28 publications

References 12 publications

Achieving consumers’ attention through emerging technologies

Achieving consumers’ attention through emerging technologies

Reinforcing Consumers’ Impulsive Buying Tendencies through M-Devices and Emails in Pakistan

E-government effectiveness: a rocket model of contributing user-related factors

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